BOULDER, Colo., Sept. 18, 2012 /PRNewswire/ -- BlogFrog, (http://www.theblogfrog.com), the industry leader for influencer marketing technology, today announced it has hired Jay Wallingford as vice president of engineering. At BlogFrog, Wallingford will direct the strategy and execution of software development and quality assurance, and lead the operations and technical services teams for the company's Influencer Marketing platform. Wallingford will apply his 20 years of experience in software development, architecture and SaaS applications to help BlogFrog advance the growing value of influencer marketing for Fortune 1000 brands, digital agencies and publishing partners.
"Jay is a strong and forward-thinking technologist, and his proven track record building industry leading SaaS platforms within fast-paced, start-up environments will benefit BlogFrog and our customers and partners," said Rustin Banks, co-founder and CEO at BlogFrog. "At BlogFrog, we have set our sights extremely high for our influencer marketing platform, and we couldn't be happier to have Jay lead our engineering and product development efforts during this exciting time of growth and innovation for our company."
Prior to BlogFrog, Wallingford was vice president of engineering for Symplified, Inc., a provider of single sign-on, identity and access management services that help businesses connect users to cloud, web and mobile applications. He also has held technical leadership positions at companies within the following industries: marketing technology, technical services and network management. Wallingford says he will use his experience and hands-on approach to help build-out the product development team and strengthen BlogFrog's platform offering that is the industry standard for large-scale influencer marketing campaigns and programs.
"BlogFrog is at the forefront of fulfilling a significant need in the marketplace for a technology platform that allows brands to identify and mobilize topic-based social media influencers to generate meaningful conversations," said Wallingford. "I joined BlogFrog because of the depth of talent and the trajectory the company is poised for in the coming year."
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.