BlogFrog Strengthens Influencer Marketing Team With Addition of Jennifer Toth Swartley as Head of Channel Business Development Swartley's social marketing experience brings seasoned perspective to product strategy, development and channel partner needs
BOULDER, Colo., Nov. 15, 2012 /PRNewswire/ -- BlogFrog, (http://www.theblogfrog.com), the industry leader for influencer marketing technology, today announced it has hired Jennifer Swartley as head of channel business development. At BlogFrog, Swartley will manage and cultivate the company's channel partner relationships, as well as provide product strategy based on feedback and the needs of channel partners using the company's Influencer Marketing platform. Swartley brings more than 14 years of publishing and marketing experience to BlogFrog, having previously worked for Meredith Corporation, one of BlogFrog's largest channel partners.
"Working with channel partners is an extremely important and strategic role for BlogFrog as we grow our business and serve new and exciting markets," said Rustin Banks, co-founder and CEO at BlogFrog. "Jennifer has experienced first-hand the pain points of manual influencer marketing approaches, along with the benefits of our automated platform that streamlines influencer campaigns and drives value to our partners and their customers. We couldn't be happier to have her join our team."
In addition to working as executive director of digital marketing at Meredith Corporation, Swartley also held positions as senior executive director of integrated sales and marketing at RDA Food and Entertaining, creative marketing director at Conde Nast Traveler, and senior account director at iCrossing. Swartley cites her passion for influencers, social media and content marketing as major factors in pursuing a career at BlogFrog. As head of channel business development, she will leverage her passion and experience as a marketer to help position influencer marketing as a key aspect of a digital media buy.
"I am thrilled to lend my experience from both the media side and working with influencers to help bridge the gap between the two," said Swartley. "As BlogFrog continues to experience rapid growth, channel partnerships will be essential in helping all brands tap the power of content marketing and discover how engaged influencers can be a highly valuable marketing asset."
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.