BOULDER, Colo., July 30, 2012 /PRNewswire/ -- BlogFrog, (www.theblogfrog.com) the industry leader for influencer marketing technology, today announced its Influencer Marketing platform for brand marketers. Using BlogFrog, brands can identify and mobilize topic-based social media influencers (those who create content on blogs, Facebook, Twitter and other social platforms), initiate and distribute meaningful content that consumers find useful, and engage millions of target consumers from a single technology platform. The BlogFrog platform now automates all aspects of an influencer marketing campaign. It includes a searchable database of more than 100,000 social media influencers, community-based knowledge for quickly building successful campaigns, and new management dashboards that monitor and measure the effectiveness of social influencer programs.
"As social media marketing evolves and matures, it is clear that the best way for brands to engage with consumers is through meaningful conversations and useful content that people trust and can put into practice in their everyday lives," said Rustin Banks, co-founder and CEO for BlogFrog. "We are very excited to offer a complete platform solution to empower brand marketers to activate social influencers, connect with target consumers and ultimately, transition from distracting banner advertisements to trusted brand-sponsored content."
Founded in 2009, BlogFrog has worked with national brands and leading agency and publishing partners to develop best practices and technical solutions for large-scale social influencer marketing. BlogFrog's technology platform represents a major advancement in how marketers reach target consumers, and is the first complete platform that allows brands to directly engage in the content created by social influencers – with the scale and measurement they require. Together with BlogFrog campaign specialists and the platform, brand marketers can cost-effectively execute social marketing campaigns that tap the power of social influencers, scale to millions of consumers and are supported through built-in measurement and analytics tools to gauge success and return-on-investment (ROI).
BlogFrog's Influencer Marketing platform manages the four key steps to successful social marketing campaigns:
- Identify: Connects brands to a network of more than 100,000 social media influencers. Brands can select influencers and engage with them based on topic, vertical market, social influence and consumer reach. Now, marketers can quickly find leading influencers who are aligned with their brand and are trusted by millions of consumers on blogs, Facebook, Twitter, Pinterest, YouTube and other social networks.
- Activate: The platform provides a number of "turn-key" social media programs (or templates) that influencers can join and brands can use to build campaigns. Programs range from sponsored conversations on the influencers blog, to video posts, to Facebook and Pinterest campaigns. Marketers can manage every step of the program, from timing, content publication and distribution, campaign reach and consumer engagement.
- Distribute: Once created, content can be distributed across the web on social sites and brand properties, or curated for custom display via a number of ready-to-use widgets to display and feed content on their own properties, such as the corporate website or Facebook page.
- Measure: BlogFrog's technology platform tracks and monitors the creation, distribution, reach and engagement of all influencer content, regardless of social platform. Brands can access real-time performance metrics that track how consumers interact with and spread social content, such as comments, shares, votes, pins, tweets, coupon downloads, page visits and more. The platform tracks key performance metrics, allows brands to build powerful ROI profiles and provides reports that measure consumer impressions, engagement and overall effectiveness.
"ABC News was proud to partner with the United Nations Foundation to form "The Million Moms Challenge," a project that connected moms in the U.S. and countries in the developing world to share personal experiences about pregnancy and childbirth," said Teri Whitcraft, senior producer at ABC News. "The BlogFrog team and technology platform helped us connect with key social influencers to lead the initial online conversation that quickly attracted more than 800 additional bloggers. The results were outstanding, as we achieved more than 21 million impressions across all social media networks and, most importantly, helped women join together to transform the lives of future generations."
In addition, BlogFrog also announced today the opening of its new office in New York City and that Meredith Corporation, the leading media and marketing company serving American women, has selected its Influencer Marketing platform to provide value-add services to its clients. For more information about the company and to learn more about BlogFrog's Influencer Marketing platform, please visit www.theblogfrog.com.
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.