Blogging for Business: Structuring Your Writing

NEW YORK, Nov. 14, 2013 /PRNewswire/ -- Blogging is a business on its own, but it is also a tactic to help grow your small business. If blogging is part of your content marketing and public relations strategy, your goal should be to produce high-quality content relevant to your target audience—but balance the time and effort you spend blogging against your overall business goals and job demands.

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@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, offers expert advice for establishing a structured writing routine, including tips to help avoid external distractions, minimize wasted time and effort, and maximize quality. In his latest article for PR Newswire's Small Business PR Toolkit, Lazuka shares tactics that will help small business bloggers incorporate writing effectively into their day-to-day routines and responsibilities.

To learn more:  http://bit.ly/1bxeGN9

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Caitlin Carragee
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201.360.6363
caitlin.carragee@prnewswire.com

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