NEW YORK, March 27, 2014 /PRNewswire/ -- Though many brands and small businesses have embraced blogging as part of their marketing mix, many still are not quite sure how to use blogging effectively—or how to understand the potential ROI. If you think blogging your business means writing whatever comes to mind, chances are you will not achieve your larger goals. Blogging for business begins with understanding your brand identity, or story. What makes your brand unique? What makes you stand out to clients and prospects?
@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, breaks down how small business marketers can establish brand blogs that tell their story, and achieve their goal. From digging into targets, mission and brand voice to craft a brand story, to establishing blogging goals and mapping relevant story elements to desired outcomes, Lazuka will help you develop a strategy to achieve your objectives.
To learn more: http://bit.ly/1mwFl3p
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