Bi-Partisan Political Heavyweights to Address Role of Digital Communications in 2010 Mid-Terms

WASHINGTON, Sept. 30 /PRNewswire/ -- BlogWorld & New Media Expo, the first and only industry-wide new media conference and expo, announced today that Mark Penn, CEO Worldwide of Burson-Marsteller and CEO of Penn Schoen Berland, and Karen Hughes, Worldwide Vice Chairman of Burson-Marsteller, will feature a joint keynote presentation on the state of digital communications in politics. Their presentation will take place on Friday, October 15, 2010 at 9:00AM PT at Mandalay Bay in Las Vegas.

Mr. Penn and Ms. Hughes, the former chief message architects for President Clinton and President Bush respectively, will address results from a research study surrounding the use of social media in the 2010 U.S. House and Senate mid-term races, and present an analysis on emerging digital strategies within the political arena. Mr. Penn and Ms. Hughes will assess how top 2010 Republican and Democratic candidates utilize Facebook, Twitter, YouTube and texting in their campaigns, and how candidates integrate their messaging on their websites and social media platforms.

Mark Penn has served as a senior adviser to corporate leaders like Bill Gates, Steve Ballmer and Bill Ford, and helped to elect over 25 leaders around the world, including serving as senior adviser to President Bill Clinton, Hillary Rodham Clinton and UK Prime Minister Tony Blair. Mr. Penn is also author of the best-selling book "Microtrends" and a regular guest on cable television and a columnist for the Wall Street Journal.

Ms. Hughes currently provides clients with senior level communications strategy and counsel.  Ms. Hughes served as Under Secretary of State for Public Diplomacy from August 2005 to December 2007 where she led the U.S. State Department's effort to communicate America's values abroad.  Ms. Hughes also served as Counselor to President George W. Bush from 2001 to 2002 where she served as a strategic advisor to the president on policy and communications.

Additional information on Mr. Penn and Ms. Hughes' session at BlogWorld & New Media Expo is available at http://www.blogworldexpo.com. The online interactive conference schedule, powered by Sched.org is available at http://2010.blogworldexpo.com.

About BlogWorld & New Media Expo

BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media. Thousands of attendees will learn about Content Creation, Distribution, Monetization and Social Media Marketing strategies, including step-by-step techniques and bleeding-edge tools from the most successful and influential Bloggers, Podcasters, Vloggers, Online TV & Radio Broadcasters, Social Influencers, New Media Pro's and Online Journalists. The Social Media Business Summit, an exclusive feature within the conference, is the world's premier social media business conference for business owners, marketing executives and online entrepreneurs. Attendees will learn how to effectively use social media to reach new customers, build communities around their brands and grow their businesses online with best strategies and social media practices. In the New Media Expo, attendees converge on the only comprehensive new media tradeshow to network, find solutions and make important new media strategy, service and product purchase decisions.

About Burson-Marsteller

Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and web-related services. The firm's seamless worldwide network consists of 67 offices and 71 affiliate offices, together operating in 98 countries across six continents.  Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (Nasdaq: WPPGY), one of the world's leading communications services networks.

SOURCE BlogWorld

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