blu Cigs Now Available for Purchase at H-E-B and Meijer Stores Across the U.S. E-Cigarette Brand Expands Availability of e-Cig "Singles" From Online to In-Store, Making It Easier Than Ever for Consumers to Choose blu

CHARLOTTE, N.C., July 18, 2011 /PRNewswire/ -- blu Cigs, the e-cigarette brand delivering superior style and flavor with the freedom to enjoy smoking anywhere, today announced that its popular disposable e-cigarettes are now available for purchase at H-E-B and Meijer – two of the largest regionally operated chain stores in the country. blu's disposables offer a convenient, budget-friendly alternative to traditional cigarettes, with just one disposable blu equaling approximately 20 - 30 cigarettes. Unlike other e-cigarettes, only blu's ingestible contents are 100% made in the USA. The disposable e-cigs will be sold in all of H-E-B's 329 stores across Texas and Mexico as well as Meijer's 196 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky.  

"It's exciting to see our products go from strictly online sales to the retail shelves, as demand and popularity for blu grows," commented Jason Healy, President of blu Cigs. "We're a clear choice for retailers because of our unwavering commitment to quality control and stringent production standards combined with our extensive marketing. It's a great feeling to be able to make our products more accessible than ever for our loyal customers, and we're confident this is just the first of many of these announcements, as our availability and retail channels continue to expand."  

blu Cigs mimic the experience of smoking, without the tar, ash, smell, or smoke - instead emitting a smoke-free "puff" that evaporates in seconds. In addition to blu's convenient disposables, which come in two flavors (classic tobacco and magnificent menthol) - blu also offers rechargeable e-cigs with flavor cartridges that can be replaced for continuous daily use. This way, blu users can choose their own strength with a range of nicotine levels including none at all, as well as flavors such as menthol, cherry, tobacco, and vanilla – even coffee.

About blu Cigs

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

SOURCE blu Cigs



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