blu Cigs "Smokes" the Competition: Sponsors NASCAR Sprint Cup Driver Mike Bliss in Coca-Cola 600 Memorial Day Weekend Race

CHARLOTTE, N.C., May 26, 2011 /PRNewswire/ -- blu Cigs, the only US e-cigarette brand delivering superior style and flavor along with the freedom to enjoy smoking anywhere, has just announced that it is sponsoring NASCAR Team FAS Lane Racing at the Sprint Cup Series this Memorial Day weekend. On Sunday, May 29, FAS Lane's Mike Bliss will race the tricked-out No. 32 blu Cigs Ford in the culminating race of the NASCAR weekend event, the Coca-Cola 600 -- the longest race of the season, aptly known as the "iron man" of the racing world. The race will take place on the Charlotte Motor Speedway, in the heart of both NASCAR and tobacco country. blu Cigs is the first e-cigarette company to ever sponsor a car qualified to run in a NASCAR Sprint Cup Series event. Mike Bliss will drive the car as part of the FAS Lane Racing team owned by veteran NASCAR crew chief Frank Stoddard.

(Photo: http://photos.prnewswire.com/prnh/20110526/NY09973 )

"It's always exciting to welcome new sponsors to the sport, especially when it's a product as unique and popular as blu Cigs," commented Mike Bliss. "Frank Stoddard and his FAS Lane Racing team have built something really special this year, so it's only fitting we have a sponsor that's just as distinct. I'm looking forward to getting behind the wheel of the No. 32 blu Cigs Ford, and smoking the competition!"

blu Cigs offers a high-tech alternative to smoking -- mimicking its behavior without the smell, tar, ash, tobacco, or other chemicals associated with traditional cigarettes. Available in convenient disposables or rechargeable packs, blu Cigs are battery-operated and create a vapor "puff" that evaporates within seconds. A favorite among celebrities, sports fans, and more, blu Cigs are available in a variety of flavors and nicotine levels.

"We're responsible for a lot of firsts in our industry, so we're extremely excited to become the first e-cigarette company to sponsor a top 35 NASCAR Sprint Cup Series car," said Jason Healy, president of blu Cigs. "We move fast and so does Mike Bliss; it's a natural fit. We look forward to watching him surge ahead of the pack at this weekend's race."

About blu Cigs

blu Cigs is an innovator and the leading provider of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes -- without the smoke, smell, tar and ash. blu Cigs are battery-operated -- creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC -- at the heart of tobacco road -- blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

SOURCE blu Cigs