blu eCigs Announces Sponsorship of 2014 BUKU Music + Art Project S.S. BLU-KU immerses guests in the complete VIP experience; offers fans chance to win VIP upgrades and backstage tours throughout the two-day festival

CHARLOTTE, N.C., March 17, 2014 /PRNewswire/ -- blu eCigs, a proven consumer choice in the electronic cigarette industry, today announced its sponsorship of the popular BUKU Music + Art Project taking place from March 21 - 22 in New Orleans, Louisiana. blu eCigs' unique activation space, coined the S.S. BLU-KU, is a New Orleans' style riverboat that will be docked right in the Mississippi River offering prime viewing decks that overlook the main stage. Exclusive VIP performers on the S.S. BLU-KU will include The Gaslamp Killer & Friends featuring Pres Hall Brass and Khris Royal, Holy Ghost!, Miami Horror, Big Freedia's Twerk Lesson, Ana Sia, and more. blu eCigs will also conduct an on-site RFID contest for the chance to win free VIP upgrades and backstage tours during the festival.

Once aboard the S.S. BLU-KU, guests will be immersed in the complete VIP experience. Adult smokers will have the opportunity to sample a blu eCigs disposable in their choice of Classic Tobacco or Magnificent Menthol flavors at the S.S. BLU-KU's "King & Queen" deck. blu eCigs will also provide sampling opportunities for general admission attendees in their activation area stationed in the main field.

"BUKU Music + Art Project celebrates today's culture by featuring some of the most progressive musical acts, which is perfectly aligned with blu's mission to provide one of the most forward-looking products to our consumers" said Matt Coapman, VP of Marketing at blu eCigs. "We look forward to being a part of this supercharged, diverse festival and adding to the high-quality music experience for fans on the S.S. BLU-KU."

BUKU Music + Art Project is a New Orleans-based festival held annually at Mardi Gras World, located along the Mississippi River at 1380 Port of New Orleans Place. This year's lineup features a unique blend of electronic, hip-hop, and local musical styles from over 65 of today's hottest artists including Ellie Goulding, Kaskade, Zedd, Nas, Zeds Dead, Bone Thugs-n-Harmony, Sleigh Bells, Pusha T, The Flaming Lips, David Guetta, Chromeo, Explosions in the Sky, Tyler, The Creator, The Glitch Mob, and more. The full lineup can be found at www.thebukuproject.com/lineup.

"blu eCigs is a natural partner to captain the S.S. BLU-KU at this year's festival," said Reeves Price, Co-founder of Buku Music + Art Project. "We know the unique offerings blu brings their consumers will be the perfect complement to the overall vibe here at BUKU."

blu eCigs will also implement an on-site RFID contest in conjunction with BUKU. Interested fans will be directed to visit the blu general admission activation area in order to participate. After engagement and sampling, fans will scan their RFID wristband for the chance to win one of multiple prizes, including 10 VIP upgrades (5 winners/10 passes) and 10 backstage tours (5 winners/10 passes) daily. Winners will be contacted via email and SMS text every hour on the hour, and directed to return to the blu activation footprint to claim their prize.

Guests at the 18+ event can also enter to win the Ultimate VIP Experience by entering a sweepstakes on the official BUKU website.

About blu eCigs Electronic Cigarettes
blu eCigs® electronic cigarettes offer the experience of traditional cigarettes – without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer the first realistic alternative to combustible tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs' lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers. A proven consumer choice in the US market, blu eCigs have been featured at high-profile awards shows, motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world.  Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO).  For more, visit www.blucigs.com.

SOURCE blu eCigs



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