blu eCigs Announces Sponsorship Of The Governors Ball Music Festival blu eCigs' Vapor Lounge at New York's Randall's Island Governors Ball to deliver e-cigarette samples and host surprise guest appearances; offers fans chance to win tickets to the three-day festival

CHARLOTTE, N.C., June 6, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette company widely known for its products' superior style and quality, today announced its sponsorship of the popular Governors Ball Music Festival taking place from June 7 - 9 at New York's Randall's Island. blu eCigs' unique activation space, coined The Vapor Lounge, will feature surprise guest appearances from a few of the festival's well-known performers in the hip-hop, rock, and indie genres – getting close up and personal with fans. blu eCigs will also be giving away free tickets to the festival that is expecting a crowd of 45,000 per day.

Festival-goers are invited to stop in the air-conditioned blu eCigs Vapor Lounge that will feature device charging stations to stay connected throughout the music festival, an animated social media photo booth, and surprise guest appearances by some of this festival's top performers. Adult smokers will also have an opportunity to sample a blu eCigs® disposable electronic cigarette in their choice of Classic Tobacco or Magnificent Menthol flavors.

"The Governors Ball has organically grown to become one of the top music festivals in the country within just a few years," said Matt Coapman, VP of Marketing at blu eCigs. "We look forward to being a part of this supercharged, diverse festival and adding to the high-quality music experience with a climate controlled respite for fans in the Vapor Lounge."

This is the third-annual Governors Ball Music Festival in New York City. The festival takes on the vibe of New York City and incorporates local food trucks, artists, and a backdrop of the city skyline to give the festival a unique atmosphere and festival-goers a one-of-a-kind experience. This is the first year the festival will expand to three days, and its second year on Randall's Island. This year's lineup features music's most well-known acts including Kanye West, Guns N' Roses, Kings of Leon, and more. The full lineup can be found here.

"We are excited to bring blu eCigs and its unique Vapor Lounge to the Governors Ball," said Tammi Montier, Senior VP of Partnership Marketing with Governors Ball.  "We've seen the positive response of the blu eCigs' Vapor Lounge at other leading events and believe it will greatly add to the overall unique feel and cutting-edge experience at this festival."

blu eCigs has embraced responsible marketing for its products, and is firmly committed to responsible advertising practices for the electronic cigarette industry as a whole. The Vapor Lounge is 18+ years old for entry. IDs will be required for age verification prior to entering this space.

Twitter users can enter to win Governors Ball Music Festival tickets by following blu eCigs' Twitter and retweeting the following message: "Follow @blucigs and RETWEET for your chance to win two passes to Governors Ball from #blucigs #GovBallNYC http://bit.ly/15w2YOl." blu eCigs will randomly select one winner each day until Friday June  7, 2013 at 12:00 pm Eastern Standard Time ("EST").

About blu eCigs Electronic Cigarettes

blu eCigs® electronic cigarettes offer the feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer the first realistic alternative to tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs' conscious choice to offer a product that clearly is not mistaken for a traditional cigarette when in use is evident by its black casing to its blue LED tip. blu eCigs' lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers, and give them the chance to take back their freedom.  The products have been featured at high-profile awards shows, motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world.  Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO). For more, information visit www.blucigs.com.

SOURCE blu eCigs



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