blu eCigs Covers Your Butt At Bonnaroo Music & Arts Festival blu eCigs joins forces with Clean Vibes Trading Post for first ever "Cover Your Butts" cigarette cleanup effort at North America's Largest Music Event

blu Vapor Lounge to host surprise artist appearance; offering e-cigarette samples to age-appropriate fans

CHARLOTTE, N.C., June 10, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette company widely known for its products' superior style and quality, today announced its partnership with the critically acclaimed Bonnaroo Music & Arts Festival taking place from June 13-16 in Manchester, Tennessee.  blu eCigs' unique activation space, coined The Vapor Lounge, will feature surprise guest appearances from some of this festival's top performers in the indie, rock, and hip-hop genres. blu eCigs will also partner with Clean Vibes to bring the "Cover Your Butts" cigarette cleanup effort and will also supply two winners with two general admissions passes to the festival through a Twitter giveaway.

blu eCigs has partnered with Clean Vibes Trading Post, a non-profit project that rewards festival-goers each year for their green behavior, for the first-ever "Cover Your Butt" program to help reduce cigarette butt litter on site. Festival-goers will be able to easily stop by the Trading Post and pick up a small bag, fill it with cigarette butts, and turn it in for points just like they have done with cans and bottles in previous years. Points accumulated can then be cashed in for cool prizes. The person who aggregates the most overall recycling points throughout the weekend will receive two tickets to Bonnaroo 2014.

"Keeping a music event of this capacity a clean and environmental safe space is a tough task to take on so we are grateful to partner with blu eCigs for the 'Cover your Butt' program here at Bonnaroo," said Anna Borofsky, owner Clean Vibes, LLC. "Cigarette butts can be a problem onsite and with the help of blu eCigs we're happy to give festival-goers the incentive to be proactive and help keep this festival green and clean."

Festival-goers will also be invited to stop in the air-conditioned blu eCigs Vapor Lounge, which will feature device charging stations to stay connected throughout the four-day music festival as well as surprise guest appearances from some of this festival's top performers. Adult smokers will also have an opportunity to sample a blu eCigs® disposable electronic cigarette in their choice of Classic Tobacco or Magnificent Menthol flavors.

The Bonnaroo Music & Arts Festival is the largest music event in North America where over one dozen stages and countless tents sweep a beautiful 700-acre farm in Manchester, Tennessee. In addition to the astounding performances from more than 150 of today's biggest artists, the festival's 100-acre entertainment village will be open around the clock for attendees to enjoy a classic arcade, an on-site cinema, a silent disco, a comedy club, theater performers, a beer festival, and a music technology village. The headliners for this year's event include Paul McCartney, Mumford & Sons, Passion Pit, The Lumineers, Of Monsters and Men, Nas, and more. The full lineup for the 2013 Bonnaroo Music & Arts Festival can be found here.

"Bonnaroo is an iconic North American music festival and we are excited to enter into a partnership with Clean Vibes Trading Post and help promote environmental sustainability at this much-anticipated event," said Matt Coapman, VP of Marketing at blu eCigs. "blu has always made it a priority to cut down the waste generated by traditional cigarettes, so we feel this is a great opportunity to get involved and help keep the festival clean so music lovers are free to enjoy all the festival has to offer."

blu eCigs has embraced responsible marketing for its products, and is firmly committed to responsible advertising practices for the electronic cigarette industry as a whole. The Vapor Lounge is 18+ years old for entry. IDs will be required for age verification prior to entering this space.

Starting Sunday (6/9/13) at 3:00 pm (EDT) guests can enter to win Bonnaroo festival tickets by following blu eCigs' Twitter and retweeting the following message: "Follow @blucigs and RETWEET for your chance to win two passes to #bonnaroo from #blucigs http://bit.ly/1390xiV." blu eCigs will randomly select two winners on Wednesday, June 12th.

About blu eCigs Electronic Cigarettes

blu eCigs® electronic cigarettes offer the feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer the first realistic alternative to tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs' conscious choice to offer a product that clearly is not mistaken for a traditional cigarette when in use is evident by its black casing to its blue LED tip. blu eCigs' lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers, and give them the chance to take back their freedom.  The products have been featured at high-profile awards shows, motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world.  Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO). For more, information visit www.blucigs.com.

About Bonnaroo

Set on 700 acres in Manchester, TN, Bonnaroo is a four-day festival that draws 80,000 fans every summer. Featuring over 120 musical performances, along with comedy, cinema, sustainability workshops and more, the grounds are converted into a virtual city of music and art. The legendary event began in 2002 as a remarkable idea to serve a passionate fanbase, and ended up becoming the premier multi-day concert destination of the summer which dynamic and eclectic programming paved the way for the age of the great American music festival. Bonnaroo has now evolved into becoming much more than just a concert destination; it has become a cultural touchstone and, for two generations of music fans, a rite of passage. Each year, the lineup cements Bonnaroo as a force in music discovery, exposing its fans to legendary artists, current favorites, as well as breaking acts.

SOURCE blu eCigs



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