blu Gives Back: E-Cigarette Brand Donates Portion of Sales to Wounded Warrior Project

CHARLOTTE, N.C., July 11, 2011 /PRNewswire/ -- blu Cigs, the e-cigarette brand delivering superior style and flavor with the freedom to enjoy smoking anywhere, has just announced its latest charitable initiative. Throughout the entire month of July, for every pack of Vivid Vanilla cartridges sold, blu Cigs will donate $1 to the Wounded Warrior Project (WWP) – a nonprofit organization offering programs and services to severely injured service members during the time between active duty and transition to civilian life.

Over 44,000 service members have been physically wounded during the current military conflicts in Iraq and Afghanistan. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post-traumatic stress disorder (PTSD), major depression, and traumatic brain injury (TBI). WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and service to meet their needs.

"Our goal is to raise over $15,000 for the project, and we're confident our customers will help us achieve that goal," commented Jason Healy, President of blu Cigs. "This is such a worthy and important cause, and a great opportunity to do something you can truly feel good about – helping soldiers and their families through what can be a very difficult transition."

blu Cigs mimic the experience of smoking, without the tar, ash, smell, or smoke - instead emitting a smoke-free "puff" that evaporates in seconds. Choose blu's convenient disposables, individual e-cigs that can be reused for the equivalent of about 20-30 cigarettes, or rechargeable e-cigs with flavor cartridges that can be replaced for continuous daily use. The cartridges allow users to choose their own strength, offering varying levels of nicotine or none at all, and come in flavors such as Magnificent Menthol, Cherry Crush, Java Jolt, Classic Tobacco, and the popular Vivid Vanilla. Unlike other e-cigarettes, only blu's ingestible contents are 100% made in the USA.

To purchase Vivid Vanilla, and start giving back today, visit www.blucigs.com.

About blu Cigs

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

SOURCE blu Cigs



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