SAN ANTONIO, June 23, 2016 /PRNewswire/ -- Blue Star Coloring has proven that the world really does look better in color. But, why stop at the obvious? Why not push further into the realm of other trending products that are continuously growing in popularity? That's right, Blue Star has colored outside of the lines and joined forces with the one booming product that could enhance the relaxing "experience" an adult coloring book brings - Craft Beer.
The New Belgium Brewery, responsible for bringing America beer like Fat Tire, Ranger IPA, and the Trippel, wanted to introduce something new to their customers. So, it was no surprise when they contacted Blue Star, curious about collaborating on a coloring book of their own. And so, the first coloring book/brewing company collaboration was formed and the New Belgium Brewery Coloring Book was created.
The adult coloring book, with images by Jaimie Horan, is not just a sit-down-with-a-beer-and-color experience. This coloring book is completely interactive with adult activities included like "Create Your Own Beer Label," "Color Your Own Coasters," and the "Last Call Challenge." Another interesting feature about the book is the image of the brewery itself and scenes inspired by the New Belgium Craft Beers. It's great exposure for the brewery, and gives the individual coloring the opportunity to learn about other New Belgium beers they may not have tried yet.
The coloring book is a way for New Belgium to enhance the enjoyment of craft beer by keeping their customer's hands and minds busy while enjoying a cold one. Meanwhile, Blue Star has the chance to spread the joys of coloring to a whole new audience. With perforated edges for the coloring pages, and social media platforms online, it's easy to share colored creations in person or over the web.
Blue Star Coloring is extremely excited to once again provide adults with an interesting outlet that relieves stress and encourages creativity. This project has opened new doors for Blue Star, so expect to see more innovative collaborations from them in the future. Purchasing the new coloring book is simple, just visit http://www.bluestarcoloring.com/new-belgium/ and follow the purchasing instructions. Once the book is delivered and in hand, the next steps are easy; Grab some colored pencils or markers, sit down with any New Belgium craft beer and maybe a few friends, sip, and color.
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SOURCE Blue Star Coloring