Blue State Digital Updates Digital Platform Tool Kit Takes Database and CRM Technology To Value-Based Offering

Small and Large Progressive Non-Profits, Organizations, Politicians Sign On

NEW YORK, July 17, 2012 /PRNewswire/ -- Leveraging its leadership and expertise in building the best-in-class digital CRM platforms for the world's leading political, non-profit, and advocacy organizations, Blue State Digital is launching a new website to showcase their results-generating BSD Tools with a new value pricing model making it affordable for entities of all size.

BSD has worked to continually refine its software and integrated CRM tools that include robust constituent database models and comprehensive data reporting which allow for fast, unlimited email, web forms, advocacy, fundraising and peer-to-peer tools.  The system incorporates the latest technology in mobile donations, as well as digital measurement and social sharing, for a turnkey system.

"The key to the BSD Tool kit is its flexibility and value pricing model that enables even the smallest of non-profits to utilize the same technology as our larger clients at a low cost," explained Jascha Franklin-Hodge, BSD Chief Technology Officer. "When you're working on developing technology that can scale for a presidential campaign, but is also accessible for causes of all sizes, you have to build the most responsive, user friendly interface possible."

According to Franklin-Hodge, the BSD Tools uniqueness is that it offers an unmatched combination of features and flexibility -- capable of processing half a billion dollars in online contributions, yet simple and now affordable enough to help a small nonprofit running on coffee and volunteers, make an outsized impact on the world.

Using the BSD Tools, longtime client Partners in Health were able to raise record-breaking dollars following the devastating earthquake in Haiti, while other relief organizations struggled when their CRM's crashed:

"As a medium-sized nonprofit, we chose the Blue State Digital Tools for their rich feature set. When the 2010 earthquake struck Haiti, it catapulted our organization into the world spotlight," said David West, Online Communications for Partners in Health. "The BSD Tools scaled with us providing crucial uptime during this critical hour for those we serve."

Given the new pricing model, the BSD Tools will be more accessible, however Thomas Gensemer, BSD's Managing Partner, says that BSD is "continually committed to offering our digital solution platform to those candidates and causes who best uphold BSD's values."

Blue State Digital (BSD)

Blue State Digital (BSD) founded in 2004, is a full-service digital agency that provides integrated marketing strategy for nonprofit organizations, political candidates and causes, and corporations. BSD provides clients with a variety of strategic services, including program development and management, email strategy and execution, website design, content development, video and motion graphics, and social media outreach, analytics and online advertising.

Contact:  Toni Lee, 203-246-7524, tlcomm@optonline.net

SOURCE Blue State Digital



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