RENO, Nev., April 6, 2016 /PRNewswire/ -- BlueBird, CPAs (formerly known as Egghart, LLC | CPAs) has undergone a total rebrand and on March 13, 2016 unveiled its new name, logo, tagline, and website to better showcase itself as a leading full service accounting and auditing firm serving Indian Country.
The new brand reflects BlueBird's commitment to provide the very best services in order to meet their clients' needs. In the search for a new name, they looked to find one that embodied the core values and character of the firm. It was important to choose a name that reflects the heritage they are so proud of as a Nevada born and based business, and believe the Mountain Bluebird illustrates this through a simple and classic symbol. The new logo, the bluebird, represents the State bird of Nevada and is widely regarded as a symbol of new beginnings and happiness. The bluebird also reflects the morale of the firm: one of happiness, new growth supported by strong roots, and boundless optimism as they take flight into the future. The new tagline "Experience Elevated" illustrates that BlueBird has 20-years of work and growth in Indian Country as well as being a well-respected niche accounting and auditing firm.
BlueBird, CPAs officially unveiled its new brand on Sunday, March 13th at the NIGA Golf Tournaments in Phoenix, Arizona, followed by a formal unveiling on Tuesday, March 15th at the American Indian Business Network Reception which showcased the "BlueBird Story" video. This video can be viewed on their new website, www.bluebirdcpas.com.
Commenting on the BlueBird, CPAs rebrand, Partner, Ryan Burns said:
"It is important that BlueBird retains its established values but at the same time develops a new identity and name. The rebranding will ensure that we get the right message out there. We feel it's important to let people know what the firm stands for through the BlueBird name, logo, and tagline. The rebrand and launch of the new website represents our ambitions and shows how the firm has evolved over the past 20-years."
About BlueBird, CPAs
BlueBird, CPAs provides audit, consulting, and training services to Native American Tribes and Casinos nationwide to assist them in providing fiscal integrity and accountability to their members. For more information about the firm, please visit www.bluebirdcpas.com. BlueBird, CPAs will be hosting a Title 31 AML Workshop on May 3rd, 2016, in Reno, Nevada and will also be speaking on Tribal Gaming Accounting at the Nevada Society of CPAs Annual Gaming Conference in Las Vegas, Nevada on May 25, 2016.
Joely Proudfit, PR Consultant
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SOURCE BlueBird, CPAs