BEIJING, Aug. 22, 2014 /PRNewswire/ -- BlueFocus Communications Group Co., Ltd. (hereafter referred to as "BlueFocus", stock symbol SZ.300058) announced its Interim Report 2014 today. During the half-year period, the company reported a gross operating revenue of RMB 2,628,267,700 (US$ 428 million), up 122.12% year over year, with net profit of RMB 301,665,500 (US$ 49.13 million), up 119.31% year over year. BlueFocus continues its digital strategy and global expansion while strengthening its core competences and market share.
As for overseas markets, according to the report, the revenue reached RMB 122,795,945 (US$ 20 million) nearly 5% of the total. This number is expected to keep accelerating in the future. Recently, BlueFocus appointed Holly Zheng as the Global President to run its burgeoning international operations. Based in the United States, she is responsible for the group's global business structure and management.
Since its IPO in 2010, BlueFocus has built a track record of "organic growth plus M&A" and committed itself to being a China-based, world-class marketing and communications conglomerate. Today, the company has extended its businesses into PR, digital marketing, advertising, media, etc. establishing itself as a comprehensive brand management service provider. In terms of its major offerings, PR services accounted for operating revenue of RMB 1.22 billion (US$ 198 million), up 67.12% year over year, and advertising of RMB 1.41 billion (US$ 229 million), up 208.60% year over year, and others of RMB 4.36 million (US$ 710,000) during the reporting period.
In terms of organic growth, BlueFocus has continuously enhanced its leading position in digital, further strengthened its expertise and core competence, created value for clients, and stimulated the robust and sustainable development of existing service offerings.
Also, BlueFocus has aligned its M&A targets to the strategy of digitalization, and further tapped into overseas markets under the mantra of "going global" following its investment in Huntsworth last year. In the first half of the year, BlueFocus completed the acquisition of We Are Social, a social media agency based in the UK with 8 offices worldwide, and Metta, the largest independent advertising company in Hong Kong. BlueFocus has thus sharpened its edge in creative and digital business.
The company will strive to keep a keen eye on new businesses and technologies while maintaining its leading position in current services in China. Aiming to provide clients the business-intelligence-based integrated communications services, BlueFocus commits to investing in big data, mobile Internet, e-commerce services and so on.
BlueFocus Communications Group Co., Ltd. is the leader for brand management solutions in the Chinese market. The Group's major service offerings cover digital marketing, public relations, advertising, event management, and international businesses.
BlueFocus was established in 1996 in Beijing. On February 26, 2010, it was listed on the Shenzhen Stock Exchange/Growth Enterprise Market (300058.SZ). It owns 12 subsidiaries, namely BlueDigital, Insight PR, Best Choice, Phluency, Dentsu BlueFocus, SNK, Eyes Media, Kingo Advertising, Bojie Media, BlueStrategy, We Are Social and Metta Communications. BlueFocus provides services for over 1,000 multinational corporations and leading Chinese enterprises. Its clients include more than 50 Fortune 500 companies in the IT, automobile, consumer goods, real estate, Internet, finance, and entertainment industries.
Headquartered in Beijing, BlueFocus has four regional branch companies and 23 local offices in the Chinese mainland, as well as a global network that covers Hong Kong, Taiwan, Singapore, North America and Europe. The Group employs over 3,000 talents worldwide. Revenue in 2013 reached RMB 3.58 billion (US$ 583 million).
SOURCE BlueFocus Communications Group Co., Ltd.