ELIZABETHTOWN, Ky., April 18, 2013 /PRNewswire/ -- Bluegrass Cellular, a pioneer in the wireless industry in Kentucky, announced today the launch and planned expansion of its second 4G LTE network and the release of its wireless Internet GetSetGo™ branded broadband product and services. Using the company's lower 700 MHz spectrum licenses, Bluegrass Cellular plans to serve a coverage area of over 700,000 people by June of 2013.
The LTE core and test sites supporting GetSetGo services were placed into service in late 2012 in the Kentucky cities of Bowling Green, Elizabethtown and Radcliff. Several hundred Bluegrass Cellular customers have migrated from the company's 3G broadband service to LTE service as the company conducted focus groups and prepared for the full commercial launch of GetSetGo. Based on the success of this trial, the company is now pleased to announce that, in addition to markets served by Bluegrass Cellular for over 20 years, the company is expanding the GetSetGo product and service offering into contiguous markets that include Clarksville, Tenn., and Hopkinsville, Owensboro, Danville and Richmond Ky.
Ron Smith, President and CEO of Bluegrass Cellular said, "I am extremely proud of our organization with the launch of our second LTE network in the past 12 months. With this network, we will meet FCC mandates for the timely deployment of broadband services and expand our LTE footprint into new market areas. We look forward to expanding our products and services as the LTE product ecosystem expands, and as carrier-to-carrier LTE roaming and interoperability become a reality."
The GetSetGo wireless Internet service initial product offering uses an LTE WiFi router that integrates Wi-Fi 802.11 b/g/n and Ethernet ports in an easy and simple-to-use package. The company projects that GetSetGo customers will experience download speeds of 5 to 12 megabits per second (Mbps) and 2 to 5 Mbps for uploading data.
In November 2012, Bluegrass Cellular announced the launch of the first phase of its 4G LTE in Rural America (LRA) network in partnership with Verizon Wireless. As a result of that partnership, Bluegrass Cellular 4G LRA customers and Verizon Wireless customers have access to LTE-speed data services within Bluegrass Cellular's 4G LRA coverage areas. The partnership also allows Bluegrass LRA customers access to Verizon's 4G LTE network throughout the United States.
"The launch of our second LTE network complements our partnership with Verizon Wireless by expanding the company's network control capabilities and positions the company for the planned expansion of new competitive broadband products and services," said Smith. "Our customers who need the 'latest and greatest' mobility products and services will be well-served with our 3G and 4G LRA networks and services. Our expanding broadband services focused at residential and commercial customers will find GetSetGo to be a great fit for their needs. Together, we believe these complementary offerings are the foundation for the future for Bluegrass Cellular and its customers."
About Bluegrass Cellular
Headquartered in Elizabethtown, Ky., Bluegrass Cellular has been operating in Kentucky for over 20 years with 21 company-owned retail locations and more than 30 authorized agent locations. A pioneer in the wireless field in the state's rural areas, Bluegrass was the first to offer digital cellular service to Central Kentucky in 1998. For more information on Bluegrass Cellular and for local store hours and information, visit bluegrasscellular.com or call 1-800-928-CELL. Follow Bluegrass Cellular on Twitter at https://twitter.com/bluegrasscell.
SOURCE Bluegrass Cellular