CUPERTINO, Calif., April 17, 2014 /PRNewswire/ -- BlueKai, the leading SaaS solution for data management, analysis and activation in marketing, and Optimizely, the leading global optimization platform that provides A/B and multivariate testing for individuals with and without technical expertise, announced a partnership that aims to help brands personalize the online experience for users by creating websites that are content relevant using first and third party data.
In an age of massive digital information overflow, this partnership further underscores the growing role data is playing in experience optimization while helping product and marketing teams cut through the clutter by reaching the right consumers with the right content at the right time. What's more, it also reflects and represents the rising trend in how brands are becoming publishers and how first and third party data is going beyond just targeting.
"This partnership shows marketers how easy it is to leverage data to improve the experience of their customers with their brand," said Omar Tawakol, CEO of BlueKai. "We're now enabling marketers to bring together our data combined with Optimizely's web platform to enable brands to go deeper in their customer relationships."
"At Optimizely, our number one priority is to offer customers a seamless solution to creating an optimized online presence and our partnership with BlueKai is taking it to the next level", said Dan Siroker, CEO of Optimizely.
Other benefits include:
- Easy of Use – Smooth integration between technologies where BlueKai customers will be able to easily reach out to specific target audiences through the Optimizely platform and have access to BlueKai's Audience Data Marketplace where customers can include third party data into their campaigns
- Drive More Revenue – Increase sales and drive up revenue by improving conversions with more personalized features and content while creating repeat and loyal customers.
- Improve Customer Experience - By using past behavior and first and third party data, brands will be able to align navigational preferences for users making it easer to browse specific sites.
- Optimize Promotions – Brands will be able to create customize promotional campaigns likes product discounts or sales based on customer preference
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai's customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai's "data unchained" methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel. BlueKai has been delivering big data-driven marketing solutions since 2008 to more Fortune 500 brands than any other data platform. BlueKai is a wholly owned subsidiary of Oracle and the Oracle Marketing Cloud.
Optimizely is the world's leading optimization platform, providing split testing, multivariate testing, and personalization for websites and iOS applications. The platform's ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation using powerful real-time data, Optimizely meets the diverse needs of any organization looking to deliver unique experiences to their audience.