NEW YORK, Oct. 3, 2016 /PRNewswire/ -- Global consulting agency Bluewolf (www.bluewolf.com), an IBM Company, today announced the availability of Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences, a new book by CEO Eric Berridge and published by Wiley. With a foreword from Salesforce Chairman and CEO Marc Benioff, Customer Obsessed brings a strategic framework–through the lens of the cloud–to guide business transformation and influence developments in design, analytics, and customer and employee culture.
"Eric offers incisive advice for establishing a stakeholder culture and connecting at an emotional, rather than transactional, level," wrote Benioff in the book's foreword. "The future of work lies in creating workplaces where employees feel a higher sense of purpose. That means fully integrating values like equality, diversity, transparency, and giving back to the community into the fabric of a company."
We are in the golden age of IT innovation and cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending. This is an enormous asset that companies are neglecting; what kind of advantages are companies leaving on the table?
More than just a state-of-the-field assessment, Customer Obsessed provides a high-level overview of how the cloud can give companies a competitive advantage, drive technical innovation, and create better business outcomes at all levels of the organization–including customer examples from Berkshire Hathaway Travel Protection, Midwest Operating Engineers Union, and Vodafone Hutchinson Australia. Customer Obsessed gives readers a set of concrete actions companies can take today, including:
- The keys to competitive advantage in the digital era
- Insight into each element that affects customer experience
- Harnessing the power of the cloud to achieve customer success
- A prescriptive framework for optimizing customer experience
Pricing and Availability:
Customer Obsessed (ISBN: 978-1-119-32603-8) is now available for purchase online and at retailers nationwide in both print and all e-book formats for $26. For a full list of retailers, visit www.wiley.com/buy/9781119326038
Proceeds of the book will be donated to the Pledge 1% Organization. To learn more about Bluewolf's commitment to Pledge 1%, visit: http://www.bluewolf.com/bluewolf-now/bluewolf-pledge
About the Author
Eric Berridge is the CEO of global consulting agency Bluewolf, an IBM Company. Eric drives the strategic direction of the firm, working with his executives and their teams to deliver extraordinary customer moments. Eric's extensive experience in creating solutions for global clients across all industries identifies him as an authoritative voice in cloud consulting. He contributes regularly to industry discussions on management practices, business leadership, and employee and customer success through blogs, interviews, and speaking engagements.
Bluewolf, an IBM Company, is a global consulting agency that builds digital solutions designed to create results. Now. We're the proven Salesforce strategic partner for a reason -- our technology-driven method combines our team's years of experience with cloud solutions that continually connect our clients with their customers. We specialize in leading cloud technologies like Salesforce, but our clients come to Bluewolf for so much more than our technical expertise. We serve a community of future-focused industry leaders dedicated to building the next generation of digital experiences. The way we see it, when business is done in real time on the cutting edge, it's always now. For more information, visit www.bluewolf.com.
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Bluewolf, an IBM Company
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SOURCE Bluewolf, an IBM Company