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BluFi Lending Offers New Mobile Connect Tools Allowing Home Buyers to Get Information on Properties via Their Smartphones Mortgage banker enables integration of text messaging, automated calls and QR codes into real estate marketing to assist consumers shopping for a new home

SAN DIEGO, June 4, 2012 /PRNewswire/ -- BluFi Lending, a direct lender, recently unveiled its BluFi Mobile Connect, a mobile marketing and communications platform that enables home buyers to access property information instantly via their mobile device or smartphone.

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Real estate marketing materials such as property signs, print advertisements and brochures can include text messaging codes, automated phone call numbers and QR Codes (unique graphic codes similar in function to a barcode). When a consumer interacts with the marketing, they are driven to view content such as virtual tours and property listing details on their mobile phone or smartphone.

"With the rapid rate of smartphone adoption in the U.S. and its use as a multimedia hub and shopping tool, it makes sense to integrate mobile marketing into the home buying process," says John Lee, CEO of BluFi Lending. "We are providing another high tech solution to market to current and prospective home buyers and sellers."

According to comScore, Inc. a global leader in measuring the digital world, 97.9 million people in the U.S. owned smartphones during the three months ending in December 2011, representing 40 percent of all mobile subscribers.

For more information about integrating Mobile Connect into real estate marketing materials contact us at 760-444-1529.

About BluFi Lending

BluFi Lending, based in Carlsbad, California, is one of the fastest growing direct lenders in California. For homeowners looking for a home loan for purchase, or to save money with a home loan refinance, BluFi provides a refreshingly different approach to getting a loan through its efficient paperless process and transparent, responsible lending practices. BluFi works with real estate professionals and borrowers to close most home loans within 21 days of a completed application. As a direct lender, BluFi supports the local community and consistently provides competitive rates and fees to save homeowners money by providing immediate pre-approvals over the phone or in person with a licensed Mortgage Banker. BluFi makes the home loan process fast and stress-free. Visit www.BluFi.com or call 800-644-7779.

SOURCE BluFi Lending



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