Blurb Announces Integrated Bookmaking for Adobe Photoshop Lightroom 4 Blurb and Adobe collaborate to create a streamlined bookmaking process within Lightroom 4

SAN FRANCISCO, Jan. 10, 2012 /PRNewswire/ -- Blurb, the creative publishing and marketing platform, today announced a further collaboration with Adobe Systems, with the integration of bookmaking into the public beta of Adobe® Photoshop® Lightroom® 4 now available. The integration offers a seamless experience by providing the tools directly within Lightroom 4 to create professional-quality photography books, coupled with a direct link to Blurb.com for printing, marketing and distribution.

"We are pleased to offer an elegant photo book creation experience within Lightroom that connects seamlessly with Blurb," said Tom Hogarty, Lightroom Principal Product Manager at Adobe. "Photo book authoring has been requested by many in the Lightroom community and we are proud to partner with a company who can deliver the quality and customer experience expected by our customers."

Blurb offers the greatest number of book customization options of any on-demand publishing platform, including the rich array of paper, end sheet and case cover options within its recently launched ProLine.  Additionally, Lightroom users will be able to take advantage of Blurb's online marketing tools and sell their books in the Blurb online bookstore, which provides professional photographers with an easy way to market and distribute their books.

"Just as Adobe were getting requests for integrated bookmaking within Lightroom, we were hearing the same requests from the Lightroom users within the Blurb customer base. This deep integration will enable Blurb to further satisfy its existing customers as well as reach many, many thousands of new users worldwide. We could not have found a better partner," said Eileen Gittins, Founder and CEO of Blurb.

Lightroom is the essential digital photography workflow solution that helps photographers to quickly organize, enhance and showcase their images from one application.

This integration with Lightroom is the second bookmaking solution Blurb has created for Adobe customers, joining the plug-in for Adobe InDesign®, which launched in 2011. More information on the partnership and the Lightroom integration can be found by going to: www.blurb.com/lightroom.

About Blurb®
Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb's platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb's free, award-winning Blurb BookSmart® app or by using Blurb's PDF to Book workflow. Blurb's bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb's social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped just under 1.4 million books to more than 70 countries and territories. That same year, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit www.blurb.com.

Adobe, InDesign, Lightroom, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Grace Musat
Ogilvy Public Relations
(212) 880-5371
Grace.Musat@Ogilvy.com

SOURCE Blurb



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