A panel discussion featuring Imation, Best Buy for Business and Deluxe Corporation will discuss best practices in marketing to small businesses and help attendees evaluate their own efforts

MINNEAPOLIS, March 22, 2011 /PRNewswire/ -- Small businesses have fewer resources, can tolerate less risk and often rely heavily on vendor partnerships to save them time and money. With this understanding, how can organizations best meet and capture the interest of the Small Market Business (SMB) segment? What marketing strategies should they deploy? What tactics don't work? On April 19, 2011, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) is hosting a panel discussion on how to effectively target and market to small businesses.

The panel discussion will feature Amy Nyquist, director of marketing and business development for Best Buy for Business; Daniel Boone, executive director, integrated programs for Deluxe Corporation; and Jason Elles, global brand manager for Imation. Chris Schermer, president of SCHERMER, will moderate the discussion. Together the panelists will:

• Address marketing best practices used at Best Buy, Deluxe, Imation and a variety of other organizations
• Discuss market segmentation, and the value of specific methods in the marketing mix, such as e-mail marketing, portals and webinars
• Help marketing professionals evaluate whether they are effectively reaching out to the small businesses that are important to their success.

The event will be held on April 19, 2011, at the Metropolitan Ballroom in Golden Valley, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the presentation from 8 to 9 a.m.

The cost of the event is $30 for BMA members and $45 for non-members. Attendees can register online at www.bmaminnesota.org. A limited number of walk-up registrations will be available.

About Business Marketing Association

Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit www.bmaminnesota.org.

SOURCE BMA-Minnesota

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