BMO Harris Bank Lights Up the Magnificent Mile with Star Studded Bieber Sweepstakes
Bank partners with Radio Disney to send fans to see the Justin Bieber concert in Orlando
CHICAGO, Nov. 2, 2012 /PRNewswire/ -- BMO Harris Bank, in partnership with Radio Disney, Chicago, announced today the start of their Justin Bieber Flyaway Sweepstakes, a chance for one lucky fan to win a trip to see Justin in Orlando, Florida, running through Dec. 1, 2012.
As title sponsor of the 2012 Magnificent Mile Lights Festival, BMO Harris will light up Michigan Avenue all month long with its new interactive digital displays, the starting point for fans to enter into the Justin Bieber Flyaway Sweepstakes.
The contest winner, who will be contacted the week of Dec. 1, 2012, will receive four tickets to the Justin Beiber Jan. 25, 2013 Orlando show, round trip airfare for four from Chicago, and two nights of hotel accommodations.
During the BMO Harris Bank Magnificent Mile Lights Festival on Saturday Nov. 17, fans are invited to stop by the interactive digital displays, begin the entry process for the sweepstakes, check out the featured Helpful Steps for Parents games, and even share a holiday photo with BMO Harris' mascot Hubert the Lion.
"This holiday season is going to be a very special one for four lucky fans, and we are pleased to be part of such an exciting sweepstakes," said Justine Fedak, Senior Vice President, Brand, Advertising and Sponsorships for BMO Harris Bank. "Our new interactive digital displays are sure to brighten up the Mag Mile even more than usual this holiday season and we hope customers, fans and all Chicago visitors drop by to see what fun contests and games we have to offer all month long."
The new BMO Harris interactive digital displays, created by Chicago-based company Elevate Digital, will be placed at: 900 N. Michigan Avenue, Water Tower Place, and Tribune Tower near Pioneer Court through November 30, 2012. Fans can also begin their entry online at www.bmoharris.com/bieber.
About Elevate Digital
Elevate Digital interactive displays enable advertisers to reach consumers through a leading edge, highly engaging interactive medium and provide consumers with free access to a broad range of information and services. Elevate Digital display units are designed for placement in both indoor and outdoor high-foot-traffic locations and are available in multiple sizes and designed to meet the particular needs of each location. For more information, visit elevatedigital.com.
About BMO Harris Bank
Based in Chicago, BMO Harris Bank N.A. provides a broad range of personal banking products and solutions through over 600 branches and approximately 1,300 ATMs in Illinois, Wisconsin, Indiana, Kansas, Missouri, Minnesota, Nevada, Arizona and Florida. BMO Harris Bank's commercial banking team provides a combination of sector expertise, local knowledge and mid-market focus throughout the U.S. Deposit and loan products and services provided by BMO Harris Bank N.A. Member FDIC. BMO Harris BankSM is a trade name used by BMO Harris Bank N.A. BMO Harris Bank is part of BMO Financial Group, a North American financial organization with 1,600 branches, and a retail deposit base of approximately $180 billion.
SOURCE BMO Harris Bank
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