ARLINGTON, Va., June 1, 2017 /PRNewswire/ -- Bloomberg BNA today announced a range of enhancements to its BNAConvergence platform that will enable marketing and business development professionals to more easily harness information from tens of thousands of sources to develop new business opportunities, create targeted content, and monitor industry and competitive analysis to grow their businesses. BNAConvergence is a unique current awareness tracking and filtering solution that makes it easy to find, analyze, and deliver critical news and information for their organizations.
A key element of the new release centers on improved ability to efficiently develop and distribute branded and customized newsletters. BNAConvergence offers enhanced capabilities which allow for greater customization of content to enable brands to provide relevant information to target audiences, including through integration into clients' CRM systems.
The new enhancements also provide marketers with a range of new metrics and data visualization capabilities to track and monitor newsletter performance — including open rates, click-through rates, and popularity measures — to enable ongoing optimization. Content curation and sharing capabilities have been optimized with the ability to quickly tag articles of interest and save or share them with others via social media channels or through email.
"The significant enhancements we have made to BNAConvergence provide marketers and business development professionals even greater power and flexibility to develop, manage and optimize targeted communications as business development tools," said Mike MacKay, President, Bloomberg BNA Plus. "The new intuitive design meets the robust searching and tagging needs of knowledge professionals while enabling marketers to quickly create and deploy targeted outbound communications programs."
For additional information on BNAConvergence, visit http://on.bna.com/tKcS30ccfm4.
About Bloomberg BNA
Bloomberg BNA provides legal, tax and compliance professionals with critical information, practical guidance and workflow solutions. We leverage leading technology and a global network of experts to deliver a unique combination of news and authoritative analysis, comprehensive research solutions, innovative practice tools, and proprietary business data and analytics. Bloomberg BNA is an affiliate of Bloomberg L.P., the global business, financial information and news leader. For more information, visit www.bna.com.
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SOURCE Bloomberg BNA