2014

B&O PLAY announces partnership with InMotion Entertainment retail stores in USA airports this August 2013

COPENHAGEN, Denmark and DEERFIELD, Ill., Aug. 22, 2013 /PRNewswire/ -- B&O PLAY by Bang & Olufsen, (beoplay.com), the state-of-the-art Danish audio and video brand, and InMotion Entertainment, the largest electronics and entertainment retailer in airports, announce today, a business collaboration where the award-winning B&O PLAY headphone portfolio will be sold in 77 InMotion retail stores in airports nationwide, beginning this month.  B&O PLAY is Bang & Olufsen's new brand geared towards digitally connected design enthusiasts and was launched in January 2012.  Under the new partnership, B&O PLAY headphones will be available for purchase in all InMotion Entertainment stores this month, including the newly launched and highly coveted BeoPlay H6 over-ear headphones and the BeoPlay H3 in-ear buds.

"We are happy to extend the B&O PLAY award-winning headphones to InMotion Entertainment," states Zean Nielsen, President of Bang & Olufsen America, Inc.  "We believe their excellent customer service, extensive geographic reach, and strong reputation to offer only the most popular and sought after consumer electronics products will provide value to the B&O PLAY brand in the USA."

"The new BeoPlay H6 over ear headphone is the perfect travel accessory for passengers, as it produces a very well balanced and pristine acoustic sound performance, it has an extremely comfortable fit, minimal sound leakage, and up to four headphones can be connected up to one digital device," states Henrik Taudorf Lorensen, Corporate Vice President B&O PLAY.

"We are excited to showcase B&O PLAY headphones – by Bang & Olufsen - in all InMotion Entertainment retail locations through the USA," states Eden Goldberg, Vice President of Marketing and Business Development of InMotion Entertainment.  "Bang & Olufsen is world renowned for their design excellence, product innovation and dedication to high quality audio experiences and we are confident the new B&O PLAY headphone collection will resonate with our discerning customers who seek the ultimate experience."

InMotion Entertainment stores are now beginning to sell B&O PLAY's highly popular headphone portfolio that will debut the new headphone collection this August.  The new BeoPlay H6, is a super soft, flexible over-ear headphone that combines quality craftsmanship with enduring materials and uses the latest technology to make portable music sound better.  The BeoPlay H3 is a very lightweight and robust in ear bud that produces a very natural and authentic sound experience. 

For more press information on BeoPlay H6 and BeoPlay H3 view multimedia press release below:

http://www.multivu.com/mnr/61342-bang-olufsen-new-beoplay-h3-and-h6-headphones

BeoPlay H6, BeoPlay H3, EarSet 3i and Form 2 headphones are now sold in all InMotion Entertainment stores in USA airports. B&O PLAY products are also sold in Bang & Olufsen showrooms nationwide, shopbangolufsen.com, beoplay.com, Apple retail stores and Apple online.

B&O PLAY by BANG & OLUFSEN provides premium listening and viewing experiences to digitally connected design fans. For more information, see http://www.beoplay.com.

About InMotion Entertainment:

Providing the best selection of electronics retail concepts, InMotion features the best-in-class premium electronics, including tablets, Bluetooth speakers, Hi Def digital cameras, portable power and noise-canceling headphones.  The largest airport electronics retailer has 77 locations in 36 airports, with another dozen stores in development for 2013. www.inmotionstores.com.

Photos available for download at http://mediacenter.bang-olufsen.dk/

SOURCE Bang & Olufsen



RELATED LINKS
http://www.bang-olufsen.com
http://www.beoplay.com

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