B&O PLAY by Bang & Olufsen announces partnership with MR PORTER.COM Offering award-winning consumer electronics products to style seekers and music lovers with the premier online retail destination for men's style

COPENHAGEN, Denmark and DEERFIELD, Ill., July 11, 2013 /PRNewswire/ -- B&O PLAY by Bang & Olufsen, (beoplay.com), the state-of-the-art Danish audio and video brand, and MR PORTER.COM, (mrporter.com) the premier global on-line retail destination for men's style – announce today, a business collaboration where the award-winning B&O PLAY portfolio will be sold through the luxury shopping site in the United States.  B&O PLAY is Bang & Olufsen's new brand geared towards digitally connected design enthusiasts and was launched in January 2012.  Under the new partnership, B&O PLAY products will be available for purchase directly from MR PORTER.COM, alongside other world renowned luxury brands, beginning this week.

"We are very excited to be partnering up with MR PORTER, as B&O PLAY is a perfect fit for MR PORTER'S design and performance oriented clientele. B&O PLAY delivers portable products that are intuitive to use, easy to integrate into ones daily life, and deliver excellent high-quality experiences," states Zean Nielsen, President of Bang & Olufsen America, Inc. "We are happy to expand the brand footprint with MR PORTER enthusiasts, as it is a high caliber site that will complement our North American Business Model.

"At MR PORTER we aim to work with the world's leading specialist producers across our whole product offer, so when we decided to move into the audio market B&O PLAY was the obvious choice for us," says Toby Bateman, Buying Director of MR PORTER.COM. "B&O's reputation for marrying high quality sound with a distinct Scandinavian design influence makes them the perfect partner for MR PORTER and we hope this synergy of values resonates with our customers.  We try to consider carefully our customers lifestyle – music is important to him and we know he travels frequently - so in our opinion, for a man who demands style and quality, B&O Play should be his go to brand and we are very happy to be working with them."

Under the partnership, B&O PLAY will offer its popular and highly coveted wireless sound systems for the iPhone/iPod/iPad,etc., Beolit 12 and BeoPlay A8, as well as the CES Best of Innovations award-winning premium wireless speaker solution, BeoPlay A9, that features button-less operation, striking design and high quality sound experience with wireless operation from your iPhone.  Additionally, MR PORTER.COM will sell B&O PLAY's highly popular headphone portfolio that will debut the new BeoPlay H6 this August.  BeoPlay H6 a super soft, flexible over-ear headphone that combines quality craftsmanship with enduring materials and uses the latest technology to make portable music sound better. For more press information on BeoPlay H6 view multimedia press release below:

http://www.multivu.com/mnr/61342-bang-olufsen-new-beoplay-h3-and-h6-headphones

This week B&O PLAY products were launched on MR PORTER.COM.  B&O PLAY products are also sold in Bang & Olufsen showrooms nationwide, shopbangolufsen.com, beoplay.com, Apple retail stores and Apple online.

B&O PLAY by BANG & OLUFSEN provides premium listening and viewing experiences to digitally connected design fans. For more information, see http://www.beoplay.com.

MR PORTER.COM is the award-winning global retail destination for men's style, combining the best international menswear with editorial content.  The site sells over 170 leading international brands, with content and new products added weekly.  MR PORTER offers express worldwide shipping to 170 countries (including same day delivery to London and Manhattan), and a free collection service for returns and exchanges.  Designers available include Alexander McQueen, Givenchy, Raf Simons, Lanvin, Loro Piana, Maison Kitsune, Boglioli, A.P.C, Beams Plus, J.Crew, Church's, and Common Projects.

SOURCE Bang & Olufsen America, Inc.



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