SALT LAKE CITY, March 5, 2012 /PRNewswire/ -- Boart Longyear (www.BoartLongyear.com - ASX: BLY), the world's leading integrated drilling products and services provider, has launched a mobile app to give users convenient access to product and service information and remain updated on the latest news while on the go.
With an easy-to-use interface, the app allows users to view and send brochures, scan quick response (QR) codes, access the latest news and contact Boart Longyear. The free app is available through the iTunes App Store for download and is compatible with iPod Touches, iPhones and iPads.
"The Boart Longyear app provides an easy way to stay informed and access the latest news and product details with the touch of a button," says Kevin Tomaszewski, director of global product management at Boart Longyear. "It reinforces our commitment to innovation and pushing the envelope within our industry."
Boart Longyear QR codes can be scanned instantly by the user's tablet or smartphone. Scanning the QR codes will take the user directly to relevant brochures and webpages on products and services offered by Boart Longyear. The QR codes are displayed in a variety of places: at tradeshows, in advertisements, product catalogs and more.
Another feature of the app keeps users informed about the latest updates from Boart Longyear, including a live Twitter Feed, RSS Feed and the Official Boart Longyear YouTube Channel.
The Boart Longyear app provides information in four different languages: English, French, Russian and Spanish. For more information, visit the Boart Longyear App iTunes website: http://itunes.apple.com/us/app/boart-longyear/id503552950
About Boart Longyear
Boart Longyear is the world's largest mineral exploration drilling company. With over 120 years of expertise, the company provides both drilling services and complementary drilling products for the global mineral exploration industry. It also has a substantial drilling and products presence in mine de-watering, environmental sampling, energy, and oil sands exploration.
Boart Longyear is headquartered in Salt Lake City, Utah, USA and is listed on the Australian Securities Exchange (ASX) in Sydney, Australia. Sales in 2011 were over US$2.0 billion and the company employs over 10,000 employees worldwide. Contract drilling services are conducted in over 40 countries, and exploration products are manufactured in seven global factories and sold to customers in over 100 countries.
Contact: Cody Dingus
Global Marketing and Communications Manager
hone: +1 801-231-2096
SOURCE Boart Longyear