Led by cable TV veteran Bob Gold, the agency will promote ZoneTV's expansion of its program offerings and maximize the network's value to distributors and further its reputation among viewers. Bob Gold's team will focus on establishing this emerging digital entertainment firm's programming, highlighting the network's unique platform and expanding programming mix. Already ZoneTV has successfully introduced a new concept in Pay TV – temporary linear channels – with the successful launch of its Santa Tracker into 30 million pay TV homes.
"ZoneTV is led by one of the biggest executive brands in the business – Jeff Weber, who previously served as President of Programming and Advertising at AT&T U-verse. He and his team are bringing an entirely new concept to pay television, bridging online content with pay TV linear channels. It doesn't get any more rewarding than to be able to bring forward a new idea, and see it warmly received by operators, programmers and consumers and see it become a reality and successful business," said Bob Gold, president and CEO of Bob Gold & Associates.
Please visit www.zone.tv for more information.
About Bob Gold & Associates
Bob Gold & Associates, with offices in New York City and Southern California, has represented more than 17 national programming networks as well as serving national and regional offices of the country's biggest MVPDs. It provides strategic public relations and marketing services to help companies maximize their business across the entire video delivery ecosystem from content to hardware and software. For more information, visit www.bobgoldpr.com.
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