Bodog Asia Sign Up New Digital Marketing Chief
LONDON, November 26, 2012 /PRNewswire/ --
Torbjorn Wallin joins Bodog Asia as Chief Digital Marketing Officer after holding a similar role with Bwin.Party Digital Entertainment (PWin). Torbjorn has a wealth of experience in this newly created and vital role. Torbjorn's move from PWin has seen him relocate to Bodog Asia's HQ in Manila, Philippines.
With Social Media, CRM, mobile and internet marketing fast overtaking more traditional methods of 'above the line' marketing Bodog Asia see Torbjorn as critical to the ongoing growth of Bodog88.com. Managing Director, Robert Gustafsson explains:
"Digital Marketing is especially important in Asia as there are very few opportunities for direct marketing in the region so the digital strategy is at the forefront of our plans for further growing the brand in Asia. Torbjorn's experience speaks for itself and he has hit the ground running already which is exactly what we'd hoped for."
Torbjorn added: "Bodog is one of those brands that is always looking to try something new and differentiate from its competitors which mirrors how successful digital marketing works best. It's easy to use 'tried and tested' methods but the way to really progress and stand out is by embracing the new and becoming a leader in innovation - Bodog are always looking to do that which made them very attractive to me."