BODYARMOR® SUPERDRINK™ Launches East Coast Distribution with Largest Independent Beverage Distributor in New York, Big Geyser

LOS ANGELES, Feb. 1, 2012 /PRNewswire/ -- BODYARMOR® SUPERDRINK™ launches its partnership with Big Geyser, one of New York's largest independent non-alcoholic beverage distributors to exclusively serve the five boroughs of New York City, including Manhattan, Brooklyn, Queens, The Bronx, Staten Island, as well as Westchester, Long Island, Nassau and Suffolk Counties.

Big Geyser, founded in 1986, as the first eastern distributor of Crystal Geyser Water, has grown into one of the largest distributors of premium non-alcoholic beverages and snacks in the country. BODYARMOR® SUPERDRINK™ is honored to be represented by Big Geyser, a recognized brand-builder of leading non-alcoholic beverages. Big Geyser distributes brands from some of the largest beverage manufacturers in the world, including the Coca-Cola Company, Dr. Pepper Snapple Group and Nestle.

John Kenneally, Executive Vice President of BODYARMOR® SUPERDRINK™ stated, "We could not have partnered with a better distributor in the New York market. Big Geyser will play a vital role in placing BODYARMOR® SUPERDRINK™ on retail store shelves with their accessibility to advance retail chain authorizations, execution of retail activation programs, and attention to merchandising detail." While the pre-release of BODYARMOR® in Westchester County and Long Island has already exceeded expectations with 1,500 new accounts including key retail chains in just 30 days, the recent launch in New York City gained over 2000 accounts in a single week.

"At Big Geyser, we are committed to partnering with great brands that we believe in and fully support. We believe that BODYARMOR® SUPERDRINK™ is poised to rekindle excitement in the functional beverage category and are fully committed to engaging the necessary brand building programs to gain critical shelf placement throughout the city of New York, Long Island and Westchester County," said Jerry Reda, C.O.O. of Big Geyser. Big Geyser distributed products are routinely placed in leading retail chains such as Whole Foods, Duane Reade, 7-Eleven and Hess Convenience Stores, among others in New York City.

About Big Geyser Inc.

Big Geyser, the premier and largest independent, nonalcoholic beverage distributor in New York is a family owned and operated distribution company founded in 1986. With more than 25,000 accounts within its territory, Big Geyser represents brands from Coca-Cola, Dr. Pepper Snapple Group, Nestle and other leading companies. Big Geyser has established itself as the "Go To" beverage distributor in the influential New York metro market and maintains a premium portfolio of brands. Big Geyser directly services all channels of trade in the five boroughs of New York City, Nassau, Suffolk County, Long Island and Westchester County. Big Geyser prides itself on building brands and has cultivated an enduring reputation in distribution, delivering an unsurpassed level of customer service, operating 7 days a week 24 hours a day. http://www.biggeyser.com 

SOURCE BODYARMOR Nutrition, LLC