BOLDFACE Group, Inc. Debuts Khroma Beauty by Kourtney, Kim and Khloe at Cosmoprof Worldwide, Bologna, Italy
SANTA MONICA, Calif., March 6, 2013 /PRNewswire/ -- BOLDFACE Group, Inc. (BLBK), a celebrity beauty licensing company (the "Company" or "Boldface") founded by beauty industry veterans focused on top tier entertainment, celebrity and designer brands for opportunities in the beauty, home and fragrance markets, announced that the Company will debut its Khroma Beauty by Kourtney, Kim and Khloe beauty line at Cosmoprof Worldwide in Bologna, Italy.
For 45 years Cosmoprof Worldwide in Bologna, Italy, has been the world's leading event aimed at the beauty sector. At over 90,000 meters of exhibition space with approximately 200,000 visitors and 600 accredited journalists from over 70 countries, it is an international hub where distributors and buyers worldwide develop their businesses annually. Cosmoprof will be held from March 8th to 11th, 2013.
At Cosmoprof, Boldface premiers its new Touch Screen retail vending concept for Khroma Beauty by Kourtney, Kim and Khloe. This concept, in development for over 18 months, is the first interface of its kind in beauty sales that functions like a life-sized iPad. The units are expected to appeal to Asian distributors and high traffic hotels.
Additionally, a full booth where international distributors and retailers can view Boldface's Khroma Beauty brand in its entirety will be displayed in the Extraordinary Gallery. This area is dedicated to the most fashion forward, cutting edge brands worldwide. Joining Boldface in the booth will be Global Beauty Secrets of The Netherlands, Khroma Beauty's EU distributor.
"Boldface is delighted to participate in Cosmoprof with Khroma Beauty by Kourtney, Kim and Khloe. The Kardashians' global recognition factor provides meaningful and exciting sales opportunities overseas," said Nicole Ostoya, CEO of Boldface.
The focus of Khroma Beauty by Kourtney, Kim and Khloe is giving customers the tools to attain flawless looks at home with high quality formulas at affordable prices. This desire transcends geography.
BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by beauty industry veterans. Please visit www.boldfacegroup.com for further information.
Safe Harbor Statement
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's Current Reports on Form 8-K. The Company does not undertake to update these forward-looking statements.
SOURCE BOLDFACE Group, Inc.
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