Book Marketing 101: 6 Best Practices of Book Promotion
Penny Sansevieri illustrates how authors can channel simple marketing tactics to drive book sales
NEW YORK, Jan. 14, 2016 /PRNewswire/ -- As a small business owner turned author, you've spent months writing your book and are ready to move onto the next project. However, your work isn't going to promote itself, so what's an author to do if they have little-to-no experience with book marketing?
In her latest post on PR Newswire's Small Business PR Toolkit, Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc., provides six simple marketing solutions that all newbie marketers can benefit from.
- Develop your fandom. Fans or super fans can be your secret weapon when it comes to book promotion. Building a loyal fan base is worth the effort when you invest in the fans that find you organically. Sansevieri suggests a reader survey once a campaign is completed to encourage book reviews or uncover feedback about their experience.
- Pitch reviewers. Sansevieri suggests pitching five new bloggers a week for book or product reviews. These pitches will add up and once the reviews trickle in, the visibility can bring lasting benefits such as increased book sales and introductions to new readers.
- Start a newsletter. Newsletters can go a long way in educating your readers and enticing them to come back for more. Ensure you have an opt-in button on your website and use valuable content (e.g.: a free chapter of your book) to encourage sign-ups.
To find out Sansevieri's three remaining simple book promotion best practices, read her article here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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