Boomtrain Launches Application on Oracle Marketing AppCloud to Provide a Predictive Personalization Platform

Boomtrain's Predictive Personalization Helps Marketers to Personalize On-Site and Email Content Through Integration to Oracle Marketing Cloud

Dec 08, 2015, 09:03 ET from Boomtrain

SAN FRANCISCO, Dec. 8, 2015 /PRNewswire/ -- Boomtrain, a leading marketing platform with machine intelligence at its core, today announced that it has launched a predictive personalization platform on the Oracle Marketing AppCloud. Boomtrain's machine-intelligence powered platform helps marketers foster meaningful, 1:1 relationships with consumers through Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Boomtrain's predictive personalization platform enables Oracle Marketing Cloud customers to easily develop deep understandings of individual consumers based on how they interact with the customers' website and email campaigns. By applying this first-party data to Boomtrain's predictive algorithms, customers can recommend the content or product that each individual user is most likely to engage with.

"Forward looking companies are moving away from mass marketing to develop stronger, more meaningful relationships with individual consumers," said Nick Edwards, co-founder and CEO of Boomtrain. "Boomtrain provides a strong complement to Oracle Marketing Cloud and will help mutual customers automatically predict the optimal content or product recommendation across any marketing channel."

Oracle Marketing Cloud customers can visit the Boomtrain offering in the Oracle Cloud Marketplace to install the application and begin implementing the predictive platform in Oracle Marketing Cloud.

About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry's most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Boomtrain
Boomtrain is the only scalable marketing platform with machine intelligence at its core, enabling brands to better understand and communicate with their customers. Boomtrain helps companies send individually relevant mobile app and email notifications at any scale, all in real-time, and as easy to integrate as Google Analytics. Founded in 2012, the company is headquartered in San Francisco and is backed by top-tier VC firms including Sierra Ventures, Cota Capital, Crosslink Capital, and Lerer Ventures. To learn more about Boomtrain, visit boomtrain.com.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.

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SOURCE Boomtrain



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