"Popular tools like chatbots and individual chat apps are typically based on one-directional communication, and provide a very limited view of the customer," said Nick Edwards, CEO and co-founder of Boomtrain. "Boomtrain Messenger will seamlessly bake into core marketing applications and allow marketers to engage with customers through intelligent, bi-directional conversations at the right time and with the right context."
Combined with Boomtrain's core AI platform, Boomtrain Messenger gives marketers the ability to incorporate multi-channel chat functionality to facilitate bi-directional, scalable conversations with their customers. The bi-directional conversations are initiated by specific triggers based on user activities. The intelligent messaging utilizes AI to provide a full, unified view of each user by understanding the full history of prior engagements and conversations. This approach provides the full context to facilitate highly relevant messaging, using the right content at the right time.
Boomtrain is leading an important paradigm shift for marketers, moving from planned campaigns and segmented communications to real time interactions that meet individual customers where they are in their journey. Using the right context and the right content at the right time, brands can now facilitate highly relevant interactions that seem as ad hoc and natural as a live shopping experience.
Boomtrain Messenger is currently in Beta, and will be generally available in Q4 2016. Customers can use it with Boomtrain's Marketing Engine, an AI-powered, cross channel marketing platform. Or, they can deploy it within their existing marketing platform, You can find more information at http://boomtrain.com/messenger/.
Boomtrain is an artificial intelligence powered marketing platform that drives relevant interactions with your users at every touchpoint, increasing engagement with your brand. Founded in 2012, the company is headquartered in San Francisco and is backed by top-tier VC firms including Cota Capital, Crosslink Capital, Lerer Ventures, Sierra Ventures, and Streamlined Ventures. To learn more about Boomtrain, visit http://boomtrain.com.
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