Boomtrain Launches Industry-First Machine Learning Email Personalization Tool

Leading marketing platform adds Iterable as partner, making machine learning-powered personalized email campaigns easier than ever

Feb 22, 2016, 08:00 ET from Boomtrain

SAN FRANCISCO, Feb. 22, 2016 /PRNewswire/ -- Boomtrain, a leading marketing platform with machine intelligence at its core, today announced the launch of Boomtrain Editor, a first-of-its-kind platform that provides marketers with a simple way to add advanced machine learning personalization to their email campaigns sent through virtually any email provider. Boomtrain's dynamic personalization predicts the optimal email content for each recipient, and can be applied by simply dragging and dropping it into a customizable template.  

Built with a personalization-first mentality, with deep machine learning technology already embedded, Boomtrain Editor allows marketers to take their existing static email templates and make them fully or partially dynamic with just a few clicks of the mouse. Rather than displaying the same content for all subscribers, content will now be personalized with recommendations for each individual user, regardless of the amount of recipients.  

Prior to the launch of Boomtrain Editor, there was no way to upload existing HTML newsletters and turn them into a dynamic, 1:1 personalized template, without a team of supporting engineers to assist. This new capability now makes it possible for marketers to edit their existing HTML newsletters or build their own from scratch to include dynamic personalization.

"You can go out and run predictive models on IBM's Watson or Google's TensorFlow, but if you don't have a team of engineers on staff, you won't be able to use it for practical marketing applications," said Nick Edwards, CEO of Boomtrain. "Boomtrain has bridged that gap to make advanced machine learning personalization accessible for marketers everywhere to leverage this new wave of data and technology."

In an effort to create a seamless process for executing email campaigns, Boomtrain has also announced a partnership with Iterable, a user engagement platform that powers marketing across email, mobile and web, to serve dynamic, personalized content to individual consumers through the Iterable email platform. Through this partnership, Boomtrain will power content within the email, while Iterable will be responsible for sending the actual email.

"Boomtrain provides leading functionality to personalize emails and this fits in perfectly with how enterprise consumer marketers use the Iterable platform," said Justin Zhu, CEO of Iterable. "Using both of our companies' products allows marketers to efficiently send the perfect message to consumers across any marketing channel."

Because Boomtrain Editor is modularly designed, it can be accessed as a standalone application, or through one of their select Email Service Provider partners. Boomtrain Editor is designed to work seamlessly with virtually any email service provider.

About Boomtrain
Boomtrain is the only scalable marketing platform with machine intelligence at its core, enabling brands to better understand and communicate with their customers. Boomtrain helps companies send individually relevant mobile app and email notifications at any scale, all in real-time, and as easy to integrate as Google Analytics. Founded in 2012, the company is headquartered in San Francisco and is backed by top-tier VC firms including Sierra Ventures, Cota Capital, Crosslink Capital, and Lerer Ventures. To learn more about Boomtrain, visit boomtrain.com.

About Iterable 
Iterable is a growth marketing and user engagement platform. Iterable empowers tech-savvy growth marketers with a platform to segment their users at scale, customize messages, build sophisticated workflows and do A/B testing, executing campaigns seamlessly across email, mobile push notifications, SMS, web and social. By using Iterable, marketers are able to send the right message, to the right device, at the right time.

The Iterable team has experience from technology and marketing leaders like Twitter, Google, Microsoft, Return Path and Sendgrid. The company was founded in 2013 and was a member of the Spring 2013 class of the AngelPad accelerator. Iterable is based in San Francisco, CA, and is funded by CRV, 645 Ventures, Merus Capital and other institutional and individual investors. For more information visit www.iterable.com.

 

SOURCE Boomtrain



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