Boost Your Business: Email Marketing Best Practices

Jan 14, 2015, 11:32 ET from PR Newswire Association LLC

NEW YORK, Jan. 14, 2015 /PRNewswire/ -- While small business owners continue to explore and uncover new ways to grow their business, one tried and tested method that shouldn't be ignored is the ever-powerful email marketing campaign.  Email marketing is a cost-effective measurable way to reach and retain customers, increase brand awareness and create a loyal band of followers.

In the latest article on PR Newswire's Small Business PR Toolkit, contributing author Steve Lazuka elaborates on six email marketing best practices that will entice the reader and increase your brand's exposure:

Appeal to the reader. Don't over personalize your message, but use data collected to appeal to a personal aspect of your customer's life. Utilizing a recipient's sales or purchase history is one way to achieve this.

Promotions. Offer a limited-time promotion specifically for your recipients that can easily be shared through social media channels.

Content format. Information should be concise and calls to action should be clear. Bulleted lists can provide a few details and then encourage your reader to visit the website for more information.

Feedback.  Ask for feedback and allow recipients the option to adjust the frequency of the email communications.

Mobile accessibility. Optimize email by formatting it for computers and mobile devices.

Click-through Rate.  Review and collect data related to your campaign in order to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved.

For further discussion on how these techniques can improve your email marketing program, read Lazuka's article here: http://bit.ly/1Af7PRe

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Amanda Eldridge
Director, Strategic Channels
201-360-6906
amanda.eldridge@prnewswire.com

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