SAN FRANCISCO, March 7, 2017 /PRNewswire/ -- Influencer marketing saw explosive growth in 2016 and has become an essential part of a holistic user acquisition strategy for game developers. However, the top challenge that marketers cited in 2017 about influencer marketing is how to measuring the ROI of campaign. Currently almost 60 percent of the influencer marketing campaigns is paid by per post/video. Data-driven marketers feel less confident about this so-called "flat fee" model. If influencers' performance is not associated with their earnings, they are not incentivized to bring enough results to game developers. Last week, Boostinsider launched Snowball SDK at GDC (Game Developer Conference) 2017 to make revenue share model easy and fun for mobile game developers and influencers.
Boostinsider, the gaming-focused influencer marketing company has run numerous campaigns for the top gaming companies such as Machine Zone and IGG. "Two goals that we are trying to achieve here for much better results from influencer marketing", said Heidi Yu, the CEO of Boostinsider, "First, with our SDK dashboard, developers are able to feature influencers in the game, for either virtual goods giveaway or discount code promotion of any kind, to increase click through rate and overall engagement. " For example, Kwebbelkop, one of the most famous gaming Youtubers with over 6 million followers, is launching a campaign for a mobile game. His followers will first download the game by click on the unique link he provides. And then, they will see a promotional page featuring Kwebbelkop where they can purchase one Kwebbelkop diamond and five stones with a discounted price. Game developers do not need to change a line of code in their app. Their marketing team can just dynamically configure all those virtual items to different influencers in real time. "And two, we'd like to encourage performance-based campaign through revenue share model between game developers and influencers." In the same case, developers will be able to track the actual performance and revenue got from Kwebbelkop's campaign, and then share the revenue with him. As the SDK is to empower a customized integration and collaboration in game, influencers will work more deeply with the game, to create content that drives better results. With Boostinsider's tracking system, it makes revenue sharing model possible and easy.
"There's much more our SDK can do for your mobile games. You can create thousands of promo codes through just few clicks. You can conduct A/B testing with different combinations of rewards. And you can even configure and track your in-game referral system, to empower your existing users to become your game ambassadors."
At the prestigious GDC event, Heidi presented to a full room of game developers a guided demo on how to set up their Snowball SDK. Jason Zhao from Magic Tavern has installed the Snowball SDK as a beta tester, and was ecstatic about the SDK, "It saved us a lot of time and money. We have received much better results from our influencer marketing campaigns, with way better quality users."
Heidi Yu, CEO of Boostinsider
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