"To start, motion and movement are coming back into web design and digital marketing in general. It went out of style for quite a long time, since in the past, motion elements would cripple load times and site functionality, creating a poor user experience. That's changed now with JQuery, HTML5, and CSS3," she said. "Really cool things can now be achieved with motion and movement on digital assets. It's great to see advancements that allow designers to bring these elements back in a way that creates an exciting user experience and contributes to the brand story."
In addition to motion and movement making a comeback, Jensen noted that gradients are reappearing in new and interesting ways in all types of marketing materials. She also stated there has been a further expansion of white space and clean designs, shortened messaging, and a prioritization of usability over traditional SEO strategies for web design.
However, Jensen pointed out that while these innovative functionalities are trending in digital marketing, design for design's sake is falling out of favor.
"Winning awards is great, but if the goals of the website aren't met in the design, it's a failure. Most websites can't afford to just be beautiful – they need to fulfill a purpose and add value for the brand," said Jensen.
More information about how web design evolved in 2016 is available on the Bop Design website.
Kara Jensen has been designing and working on marketing communications and websites for corporations and non-profits for over 16 years. Before Jensen co-founded Bop Design in 2008 with Jeremy Durant, she worked at LPL Financial, designing materials and overseeing brand strategies. She has also worked as a marketing communications director for three years at Windsor Capital, where she led their rebranding efforts, developed campaigns, ads, and websites. Jensen has received a variety of nominations for leadership and business awards and has served as a board member for the San Diego Hunger Coalition. She is the founder and creative principal at Bop Design, a B2B web design agency with locations in San Diego, Orange County, Los Angeles, and New York.
More information about the San Diego web design firm and Jensen is available on the firm's website: http://www.bopdesign.com.
610 West Ash St. Suite 706
San Diego, CA 92101
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/bop-design-reveals-how-web-design-evolved-in-2016-300376218.html
SOURCE Bop Design