Born Free Introduces Easiest to Clean, Two-Piece Breeze Baby Bottle

First Baby Bottle Company to Launch First BPA-free Bottles Continues to Innovate

Mar 03, 2016, 10:44 ET from Born Free

WOONSOCKET, R.I., March 3, 2016 /PRNewswire/ -- Born Free®, a leader in premium infant feeding products, announces the launch of the Breeze bottle collection. The new sleek and streamlined baby bottles, consisting of only two pieces, are the latest invention from a company that has remained at the forefront of innovation in baby bottles and juvenile feeding products since its inception.

Born Free was the first company to introduce a BPA-free bottle line, pioneering the BPA-free movement that has since become the industry standard. Then, upon realizing what a critical issue colic can be for infants and their families, the bottle manufacturer went on to create its signature ActiveFlow® venting system to help reduce gas and colic symptoms. In an effort to help educate and support parents of colicky babies, Born Free also declared March as the nationally recognized Colic Awareness Month. Now, the launch of the Breeze bottle, a unique, user-friendly design consisting of only two pieces – the bottle and an all-in-one silicone nipple – is the latest extension of the brand.

The new Breeze bottle was developed with the assistance of lactation consultants and feeding experts. Its two-piece construction and wide mouth makes preparing and cleaning bottles easier than ever, while its slender neck offers a comfortable grasp during feedings for parents and for babies who are capable of holding their own bottles.

"Through extensive research, we found that parents frequently experience frustration with all of the parts associated with traditional multi-piece baby bottles," said Georgi Morin, vice president of marketing at Born Free. "Eager to carry on our tradition of creating products that enhance the bond that takes place between babies and their families during feeding time, we were inspired to design a more efficient baby bottle with our same anti-colic properties."

Breeze bottles, recently named Best Bottle 2016 in The Bump's Best of Baby Awards, are now available in store and online at buybuy Baby and will be available in the spring at Babies"R"Us, specialty stores and online retailers. The Breeze is available in BPA-free plastic and in ThermaSafeTM glass. Breeze bottles start at $10.99 for a 1 pack and $23.99 for a 3 pack. Breeze Glass bottles start at $14.99 for a 1 pack and $23.99 for a 2 pack. The Newborn & Preemie bottles start at $19.99 for a 2 pack. Gift sets for all versions are available, prices start at $49.99.

Other bottle accessories include the uniquely designed Breeze 2-in-1 Bottle Brush and the Breast Pump Adapter that is compatible with popular breast pumps. These products are available at buybuy Baby. The Breeze 2-in-1 Bottle Brush starts at $8.99 for a 1 pack. The Breast Pump Adapter starts at $8.99 for a 2 pack.

For more information on Born Free Breeze bottles, visit: www.newbornfree.com.

About Born Free
Born Free, a leader in juvenile feeding products, introduced the first line of BPA-free baby bottles in 2006 upon the company's inception. Born Free now distributes an innovative portfolio of feeding products and accessories worldwide for babies and toddlers, including:  bottles, training and drinking cups, pacifiers and teethers, feeding pillows and more. Born Free is a division of Summer Infant.

Additional information about Born Free can be found at: www.newbornfree.com. 'Like' Born Free on Facebook at www.facebook.com/BornFreeBaby. Follow on: Twitter @NewBornFree, Instagram @NewBornFree and Pinterest at www.pinterest.com/newbornfree.

About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, Summer Infant, Inc. (NASDAQ: SUMR) is a designer, marketer and distributor of branded durable juvenile health, safety and wellness products for ages 0-3 years, which are sold principally to large U.S. retailers. The company sells proprietary products in a number of different categories, including nursery audio/video monitors, safety gates, bath products, bed rails, nursery products, booster and potty seats, infant bedding, bouncers, travel accessories, highchairs, swings and nursery furniture. For more information, visit: www.summerinfant.com

Media Contact:  
Hollywood Public Relations
Kim MacKenzie
774-773-9571, kim@hollywoodpr.net

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SOURCE Born Free



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