TOWACO, N.J., April 22, 2013 /PRNewswire/ -- For the first time in nearly a decade, Bosco (www.BoscoWorld.com), America's most beloved chocolate syrup, today announced its new flavor: Bosco Mocha. Bosco Mocha is the first-of- its-kind syrup made with real coffee extract and cocoa.
The company is debuting its new flavor in more than 530 Wal-Mart Stores in 12 Eastern states including Maine, New Hampshire, Vermont, Rhode Island, Connecticut, New Jersey, New York, Pennsylvania, Massachusetts, Maryland, Virginia and West Virginia.
Wal-Mart currently carries Bosco chocolate syrup.
Like the original, Bosco Mocha comes in a 22 ounce squeeze bottle, is all-natural and vitamin-fortified. It's perfect on ice cream, in milk shakes, coffee and more. Wal-Mart sells Bosco for $1.98.
"This is our first new flavor in nearly a decade and we're thrilled to be the first to create a syrup that combines real coffee and cocoa to create an authentic mocha flavor," says Scott Sanders, vice president, Bosco. "We're confident that Bosco Mocha will be almost as popular as Bosco Chocolate."
Created in 1928, Bosco Chocolate Syrup is sold Worldwide. In fact, nearly a year ago, Bosco Chocolate made its Wal-Mart debut introducing a younger generation to America's favorite syrup. In addition as part of its brand extensions, Bosco also introduced a line of all-natural premium 3.5 ounce milk chocolate bars. The MSRP is $1.99 to $2.49. http://www.praimgroup.com/shop/
With a long and iconic Hollywood history, Bosco Chocolate Syrup was used as fake blood in the shower scene in Alfred Hitchcock's Psycho (1960) and in Night of the Living Dead (1968). In addition, Shrek® declared his love for Bosco, but its best known from the Seinfeld episode titled "The Secret Code," where George Costanza reveals his ATM pin "Bosco" to J. Peterman's mother on her deathbed, who in turn repeats the word as she dies.
Bosco Syrup also can be found in other large and independent retailers nationwide including Shop Rite, A&P, Pathmark, Cost Plus World Market, Stater Bros and select Publix, and HEB stores among others. For more information, please visit www.BoscoWorld.com.