Boticca.com Launches Social Influencer Campaign With Klout
LONDON, April 12, 2012 /PRNewswire/ --
Global fashion accessories marketplace works with social media analytics company to target consumers
Boticca.com, the online marketplace for unique jewelry, bags and accessories from top independent designers, has launched a launched a campaign via Klout, a company that measures users' online influence, to promote an offer to a targeted group of consumers.
The campaign enables qualifying users worldwide to sign up via the Klout Perks Program to receive a credit towards their first purchase and share the promotion with friends and followers in their social networks. The Perk is available until the end of April on Klout's website.
"Using Klout, we are aiming squarely at consumers who are influencers and interested in our designers' products", says Boticca.com CEO and co-founder Kiyan Foroughi. "Partnering with Klout allows us to reach this audience, encourage them to discover our designers, and use social media to share their shopping experiences and finds with their friends."
Headquartered in London, Boticca.com's team scours the world for the very best independent designers and creates an experience of global discovery by connecting them with a truly international customer base. From friendship bracelets and satchels to stylish silk scarves, the site offers a variety of unique, exquisite pieces.
Boticca.com is the global online destination for accessories that connects customers directly with top independent designers all over the world. Boticca.com makes it easier and more enjoyable for customers to discover high-quality, unique jewelry, handbags and fashion accessories with a meaningful story. The marketplace is curated and edited by a team of fashion experts, designers, stylists and collectors, who illustrate the culture, stories and inspiration behind the collections on the site. With headquarters in London, Boticca.com has handpicked more than 250 emerging designers from over 40 countries and offers a selection of more than 6,000 pieces of jewelry and fashion accessories.