BOULDER, Colo., March 10, 2017 /PRNewswire/ -- IMM, a full-service digital agency based in Boulder, Colo., has launched WiSE™, a pay-for-performance, cost-per-gross-add platform for wireless carriers and telecommunications providers. IMM took more than a decade of digital acquisition work for major telecommunications brands and is now offering it as a sales tool. During those ten years, IMM/WiSE™ delivered more than 10 million additional subscribers to its clients on a 100% pay-for-performance basis. The WiSE™ platform and in-house database targets millions of in-market wireless shoppers and switchers in real-time, enabling brands to supplement their existing digital media campaigns with incremental gross adds on demand.
For years, agencies have developed niche specialty practices in specific industries. IMM is leveraging its extensive expertise in telecommunications in digital marketing to build a high-volume online performance sales partner that works not only with brands' marketing teams, but also with their quota-driven national sales teams. "Over years of working with telecommunications brands, we've come to understand that they don't need more agency relationships. They need more sales." said Sean Baker, President, IMM. "We are flexing our digital muscle to develop something unexpected from a digital agency."
At the heart of WiSE™ is IMM's proprietary business process that has delivered millions of profitable new subscribers. Additionally, via robust real-time data ingestion and analysis, IMM provides WiSE™ clients with product and offer recommendations to maximize consumer interest, and thus increasing conversion rates.
"Because WiSE™ is a performance-based model, brands only pay when we deliver incremental sales," said Baker. "We don't even have sequential liability for any media we might buy. That creates an engagement that is focused only on the client's objectives because that's the only way we get paid."
As competitive differences between wireless brands become more difficult for consumers to decipher, and sales and marketing budgets are more tempered by churn and ARPU considerations, carriers must fight harder for the same consumer dollar. Through years of testing, data analysis, and real-time optimization, WiSE™ closes profitable sales at scale by delivering the right message to the right consumer at the right moment.
WiSE™ is universally lucrative for carriers seeking incremental pre-paid and post-paid subscribers. For more information, please visit https://imm.com/acquisition.
IMM is a full-service digital marketing agency focused on building national marketing programs that get smarter every day and increase in value over time. Founded in 2006, IMM has a long track record of innovating and adapting ahead of major industry shifts. Following the concept of Ideas Made Measurable, IMM takes a bottoms-up approach to marketing to deliver business results through driving business results by creating custom builds and national campaigns that leverage a unique combination of team, technology and creativity.
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