Bowlmor Lanes Releases Their First Commercial in Their Series of 'Bowl the Perfect...' Ads Showing Consumers the Sexier Side of Bowling
NEW YORK, March 15, 2011 /PRNewswire/ -- This week marked the premiere of Bowlmor Lanes' newest ad campaign, "Bowl the Perfect First Date." The 60-second television spot, shot in reverse, lets the viewer tag along, as strangers become lovers on their first date at Bowlmor Lanes.
The spot opens with a couple engaged in a passionate, no holds barred kiss. The camera pulls out to reveal that the tryst is not taking place on the couples' bed, but at one of the lanes at Bowlmor. What follows is a montage set to seductive electronica music depicting the entire evening preceding the kiss in reverse motion. The final shot is on the street outside Bowlmor Lanes as the young man waits for his date to arrive.
This new commercial artistically portrays the transformative properties that an evening at Bowlmor possesses. We see in reverse how the couple moves from an awkward hello, to nervous glances over drinks, to playful touches while teaching each other to bowl, to a full blown passionate kiss. A bowling alley may seem like an unlikely backdrop for a love story, but Bowlmor Lanes is not your grandfather's bowling alley. The relaxed yet upscale setting puts first daters at ease, as they find it easy to connect over America's favorite pastime. Playful competition, a fun, high-energy environment, and great food and drinks--what more can you ask for on a first date?
"The Bowlmor Lanes experience transforms relationships, breaks down barriers, and unites people," said Steve Zacks, Chief Sales and Marketing Officer at Bowlmor Lanes. "People choose Bowlmor Lanes for first dates, as well as family outings, birthday parties, group nights out and corporate events. Our sophisticated design, and great food, drinks and music, make Bowlmor Lanes the fun and interactive alternative to dinner, a movie or a ball game."
This groundbreaking commercial is only the first installment in Bowlmor's multi-media ad campaign entitled "Bowl the Perfect...". The campaign will showcase the venue's unique platform, making it an ideal destination not only for First Dates, but Corporate Events and Kids Parties as well. Bowlmor Lanes will support the campaign in print and through social media.
The "Bowl the Perfect First Date" spot will air during primetime programming in each local market where Bowlmor Lanes' properties are located. The company has targeted major networks including Comedy Central, E!, Spike, Cartoon Network, CNBC, MTV, FX, USA, TNT, Bravo, TBS and A&E.
To view the "Bowl the Perfect First Date" commercial please follow the link.
About Bowlmor Lanes:
Bowlmor Lanes is headquartered in New York City and is responsible for creating some of the country's most imaginative, exciting and memorable entertainment venues. The Bowlmor portfolio of properties includes Bowlmor Lanes in New York City's Union Square; Bowlmor Lanes Bethesda in Bethesda, MD; Strike Miami in Miami, FL; Bowlmor Lanes Cupertino in Cupertino, CA and Bowlmor Lanes Orange County in Tustin, CA. In November 2010, Bowlmor Lanes opened its largest location to date, which occupies 90,000 square feet of the former New York Times building in New York City's Times Square. For more information on Bowlmor Lanes please visit www.bowlmor.com or via telephone at (212) 777-2214.
SOURCE Bowlmor Lanes