BradfordLawton Named Taco Cabana's Creative Agency of Record
Mexican chain selects San Antonio shop after extensive review
SAN ANTONIO, March 7, 2011 /PRNewswire/ -- San Antonio-based BradfordLawton announces it has been named Taco Cabana's creative agency of record after an extensive review involving multiple local, Dallas and Austin-based agencies. The agency landed the win with pitch creative that will also be used for Taco Cabana's 2011 campaign.
"We were impressed with BradfordLawton's work and their exceptional ability to fully absorb our brand strategy and then reflect it with innovative creative, consistently applied across all communication channels, expediting the creative and strategic process," said Taco Cabana CMO Todd Coerver. "Their team is unique in that they are cross-trained in both strategic planning and creative development, providing for a very fluid and efficient process, from concept to execution. It's that nimble and balanced approach that we believe will strengthen our agility as a regional chain."
BradfordLawton will work alongside Coerver and the marketing team as a partner for all branding efforts, including account planning; in-store, out of home, broadcast and digital media creative; promotions and local store marketing development; and print, broadcast and digital production.
BradfordLawton, an award-winning marketing agency concentrating on corporate strategy, image architecture and advertising was founded by industry veterans Bradford Lawton and president/partner Tony Diamond, whose career started as an art director at The Richards Group and culminated as CMO of a publicly traded company prior to starting his own agency. BradfordLawton works with local, regional, national and international clients who rely on their ability to balance great creative with clear strategy and strong ROI.
"It's not enough to create a clever campaign without solid strategy or vice versa. You have to understand both disciplines and efficiently deliver spot-on solutions so you meet the client's business objectives while also maintaining creative integrity," said Lawton. "Taco Cabana represents what we seek in our work - the opportunity to partner with one of the smartest brand guys out there who innately understands the role of creative and strategy."
The campaign is set to break in late June throughout all major Texas markets.
About BradfordLawton, LLC
San Antonio-based BradfordLawton is a partnership between industry veterans Bradford Lawton and Tony Diamond. Diamond, who is a former Richards Group art director and former CMO, brings a client's perspective to creative strategy and joined with Lawton to form this award-winning agency. Key clients include Taco Cabana, Goodwill Industries, Clarity Child Guidance Center and The Toxic Avenger Broadway Musical. In addition to agency awards from the American Advertising Federation, The One Show, New York Art Directors Annual, HOW, Communication Arts, Graphis, Dallas Society of Visual Communications and more, BradfordLawton is known for creative strategy that moves brands forward and generates revenue for clients. For more information, go to www.bradfordlawton.com.
About Taco Cabana
In 1978, Taco Cabana began as a taco stand in San Antonio, with the unique recipes and ingredients that reflect our rich Tex-Mex culture and food. With more than 156 restaurants in three states, Taco Cabana continues to redefine the Mexican fast-casual dining experience through ongoing menu and service enhancements. We are committed to satisfying the appetites of our customers through our obsession for making great-tasting Mexican food. From our kitchens' daily fresh-made tortillas and handmade salsas to our flame-grilled fajitas and refreshing margaritas, our obsession lives on, making Taco Cabana one of the region's most enduring and beloved Mexican food brands. Taco Cabana is a wholly-owned subsidiary of Carrols Restaurant Group, Inc. For more information on Taco Cabana or Carrols Restaurant Group, Inc., visit www.tacocabana.com or www.carrols.com.
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