Bradley for Arizona Campaign Uses Hipcricket's AdLife Mobile Marketing Platform to Reach Voters in Hotly Contested State Senate Race

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Oct 12, 2012, 04:41 ET

TUCSON, Ariz., Oct. 12, 2012 /PRNewswire/ -- Navy veteran and former State Representative David Bradley, fresh off his Arizona State Senate District 10 primary win, has launched a mobile marketing initiative with Hipcricket. Bradley's campaigning on a central theme of providing the oversight; insight and foresight that Arizonans will need to ensure that the generations who follow have a State with a sustainable environment and an education system that prepares them for the constant change that the future brings.

Bradley said, "Hipcricket has provided my campaign mobile technology to format and target our campaign's message directly to voters' mobile devices. I am running for this office to improve the quality of life for all Arizonans. I want to help build an Arizona that challenges its youth to change their communities for the better and that creates and sustains an environment where business can develop and grow and provide opportunities for our youth to acquire 21st century jobs. To view the technology in action go to www.bradleyforarizona.com from any mobile device.

"Hipcricket's AdLife improves voters' access to critical information that affects their lives in a medium that fits with how they live. Hipcricket has transformed what is possible from our campaign's Internet and mobile communications strategy."

Bradley will be on the November 6 ballot seeking a District 10 Arizona Senate seat in the central and eastern part of the Tucson metro area. Bradley left the Arizona House of Representatives when he reached his eight-year term limit in 2010.

He recently authored the book "Pursuits of Justice" a compilation of his speeches and editorials created during his legislative career and has been a behavioral health administrator for 25 years in Tucson. Bradley is seeking the State Senate seat once held by former Congresswomen Gabriel Giffords and said if elected would seek to serve the people of this district with her dedication and energy.

About Bradley for Arizona

David Bradley's 2012 District 10 campaign for the Arizona State Senate will, if successful, allow him to return to the Arizona State Legislature after eight successful years as a Representative. If elected, he will provide the oversight, insight and foresight that Arizona will need for the generations who follow. His work in the Senate will help build a future with a sustainable environment and an education system that prepares these generations for the constant change that the future brings.

"I am running for this office to improve the quality of life for all Arizonans. I want to build an Arizona that challenges its youth to change their communities for the better; that creates and sustains an environment where business can develop and grow and provides opportunities for the aging population to contribute their wisdom, knowledge and guidance. We may not all be in the same ship but we are sailing the same seas and we have to help each other through the storm. We can and will do better if we are led by those who can see their way to calmer seas and brighter futures," Bradley said.

David Bradley is a Behavioral Health innovator and the Executive Director of Community Solutions of Arizona, Inc., and Chief Development Officer for La Frontera Arizona, Inc.

This message was approved and paid for by Bradley for Arizona 2012 Arizona State Senate District 10.

About Augme Technologies and Hipcricket

Augme® Technologies, Inc. provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Selling its products and services under the Hipcricket brand, Augme's platform has provided measurable successes in over 225,000 campaigns for its clients, which include many of America's brand-name leaders (e.g., Macy's, MillerCoors and Clear Channel) in a variety of industries, along with their agencies.

Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's AD LIFE® platform facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket, Inc. and JAGTAG, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, Miami and Tucson. For more information visit www.augme.com or www.hipcricket.com or contact Jeff Hasen, Chief Marketing Officer, 1-425-202-0835.