HOUSTON, Jan. 24, 2017 /PRNewswire/ -- Braeön, the creator of the world's strongest, most adaptable material, has announced a new sponsorship agreement with professional Iditarod musher, Laura Neese. This comes as part of Braeön's ongoing initiative to support women's involvement with the outdoors. Braeön will be partnering with the young athlete for her 2nd year competing in the Yukon Quest and her first year racing in the Iditarod.
Twenty year old Laura Neese will be the first person in the lower 48 to complete two 1,000 mile Alaskan sled races back-to-back in the same year: The Yukon Quest and The Iditarod.
In addition to representing Braeön during the 2017 Iditarod, Neese will provide product feedback for the company's newly launched namesake product: an adaptable, plastic ribbon that becomes moldable at 140°F. The lightweight material molecularly fuses to itself in a matter of seconds creating a bond as strong as steel. These unique properties lend themselves to endless applications and solutions for outdoor enthusiasts and adventurers such as Neese.
"We're thrilled for this opportunity to partner with Neese," said Braeön founder Martha Dyksterhouse. "Her perseverance, strength and adventurous spirit are the very essence of what the Braeön brand stands for and serves."
The high-performance material will offer a plethora of solutions for Neese throughout her 2,000-mile journey across Alaska's, from repairing equipment to reinforcing straps or molding an emergency medical splint.
"We believe that Braeön has a place in every kitchen drawer, tool box and backpack," added Dyksterhouse.
Braeön is now available exclusively on Kickstarter as a 20-ft. roll in a unique tin, embossed with the Braeön logo.
Braeön is a Michigan based, female-owned company whose founding team has over 100 years of combined experience in the development of heavy duty plastics and composite materials. The company has just launched the first of what will be a family of multi-purpose, industrial grade consumer plastics.
About Laura Neese:
Twenty-year-old Laura Neese, born and raised in Newark, Ohio, will be the first person from the lower 48 to compete The Yukon Quest and The Iditarod in the same year. She currently resides in McMillan, Michigan, and is the youngest competitor to race The Yukon Quest, a 1,000-mile run between Fairbanks and Whitehorse, Alaska.
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