PRINCETON, N.J. and SAN FRANCISCO, March 21, 2017 /PRNewswire/ -- Resound Marketing, helping clients "make some noise" through results-driven PR and marketing programs, today announced that Braidio, a cloud-based collaborative learning and talent development platform headquartered in San Francisco, has committed to a 2017 year-long renewal with the firm to promote mobile learning and training. Braidio aims to provide both enterprises and SMBs, alike, with the tools they need to encourage cross company collaboration and develop their workforce with peer-to-peer knowledge sharing, learning and training programs - delivered across mobile and desktop. The account will continue to be managed and driven by team members located across Resound's Princeton and San Francisco offices, leveraging the agency's expertise and relationships in technology, HR trade, and business media.
Resound has worked with Braidio since May 2015, helping to expand its presence among Chief Learning Officers, mobile carriers, Revenue Officers, and human resource professionals. As the learning landscape is constantly changing, Braidio is responding with a highly affordable, mobile, and scalable solution that allows employees to incorporate learning and training into their daily workflow. Leveraging the Talent Management, HR Tech, training, and development prowess of Resound, Braidio has been proven as a credible vendor in each sector. Braidio's current clients include Genband, Xcel Energy, BBVA Compass, Toyota Financial Services, Imperva, and Edvance, among others.
"The Resound team has taken the time to understand our business and our goals - their continuous drive and in-depth knowledge of the HR tech industry and mainstream business media has steadily delivered the press placements that map to our business goals," said Rafael Solis, COO of Braidio. "More than a PR vendor, we see as our partner - we're excited to continue with the team throughout 2017."
Resound secured top-tier placements for Braidio in major business outlets including Entrepreneur, US News and World Report, Yahoo! Finance, and more. To attract new business opportunities with compelling thought leadership content, Resound earned steady, valuable media coverage in influential HR trade outlets such as Chief Learning Officer, Training Magazine, HRO Today, HR.com, HR Dive, and more. Resound also coordinated analyst briefings with major research and analyst firms including Bersin by Deloitte, Brandon Hall Group, Aberdeen, Forrester, IDC, and more.
"We take great pride in our deep industry experience and strong media and analyst relationships in HR Tech, business, and technology, which have all contributed to steady and meaningful coverage in the past year," said Kevin McLaughlin, Co-founder and Principal of Resound Marketing. "Utilizing that expertise and Resound's PR best practices has helped Braidio establish a stronger presence in key markets. We're excited to evolve and expand the PR program in 2017 to drive even more growth, and share in Braidio's success story."
About Resound Marketing
Delivering PR envy since 2003, Resound Marketing helps clients make some noise through targeted media and marketing programs that turn mind share into market share. We're storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand's narrative across earned media, as well as social, events, shared content, and more - connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound's expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more information, visit resoundmarketing.com.
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SOURCE Resound Marketing