Brainshark Appoints Larry DiLoreto as Senior Vice President of Sales and Chief Revenue Officer

Seasoned Technology Executive Adds to Depth of Brainshark's Management Team, Further Supporting Brainshark's Leadership in Sales Enablement Market

May 14, 2013, 09:00 ET from Brainshark, Inc.

WALTHAM, Mass., May 14, 2013 /PRNewswire/ -- Brainshark, Inc., the leading sales enablement platform provider, today announced the appointment of Larry DiLoreto as senior vice president of sales and chief revenue officer. In this role, DiLoreto is responsible for directing and managing Brainshark's worldwide sales and revenue strategies. A seasoned sales and technology executive with a track record of global success, DiLoreto adds to the depth of Brainshark's management team – helping the company extend its market leadership and momentum.

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"Brainshark is excited to welcome Larry as a strategic addition to our executive team," said Greg Flynn, Brainshark president. "As the field of sales enablement continues to heat up, we expect to see and create formative market developments. With his talent, history of success and forward-looking approach, Larry is the perfect person to lead Brainshark's revenue efforts and impel further momentum."

Prior to Brainshark, DiLoreto served as executive vice president and chief revenue officer at SmartBear Software, where he led the company to achieve record revenues, developed its go-to-market channel strategy and directed its international expansion. Previously, DiLoreto was vice president of global sales at Qvidian. He also held executive positions at Progress Software – overseeing the company's North America and Asia Pacific sales and field operations, and also developing its China and India operations. DiLoreto earned his Bachelor of Science from Boston University's School of Management.

"I'm thrilled to join Brainshark's talented and innovative team, and help drive further success for its market-leading solutions," DiLoreto said. "With sales productivity a top priority for organizations today, it's a great time to take on this role and help companies maximize results through Brainshark."

About Brainshark, Inc.

Brainshark provides the leading cloud-based platform for sales enablement, helping companies more effectively generate demand, prepare and train employees, engage with key audiences and advance business opportunities. Brainshark's easy-to-use solutions enable static documents to be transformed into dynamic, mobile-ready content that can be accessed quickly and viewed as on-demand video presentations or presented live – anytime, anywhere. Companies can also measure the effectiveness of their communications in ways never thought possible and use these insights to take action. Thousands of companies – including half of the Fortune 100 – and millions of individuals rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. Learn more at


Joan Babinski

Brainshark, Inc.


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Davies Murphy Group, Inc.


SOURCE Brainshark, Inc.