WALTHAM, Mass., Oct. 5, 2016 /PRNewswire/ -- Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced its position as a leader in the inaugural Aragon Research Globe for Sales Engagement Platforms, published today. The report – one of the first comprehensive assessments of the sales engagement industry – includes an analysis of the market, as well as a rigorous review and graphical categorization of its component vendors, conducted by technology research and advisory firm Aragon Research.
As defined in the report, sales engagement platforms "are poised to become the digital selling toolkit for the sales organization," with capabilities for sales content management, communications, presentations, partner apps/integrations and advanced analytics. Aragon closely evaluated 20 companies on how they help sales teams more effectively engage with prospects and customers – examining the vendors' strategies, market performance and reach. Commanding market share of what Aragon predicts will be a $5 billion industry by 2021, leaders – the highest designation – "have comprehensive strategies that align with industry direction and market demand, and effectively perform against those strategies," according to the report.
Praised for its video content creation, sales onboarding, continuous training, coaching and buyer engagement capabilities, Brainshark provides comprehensive solutions that help sales teams close more deals faster. Extensive analytics give valuable insight into how deals are won – tying rep knowledge and content to sales results. Brainshark's designation from Aragon comes on the heels of other recognition from the firm, with Brainshark also named a leader in the Tech SpectrumTM for Sales Communications published last year.
"To maximize sales results, it's critical that reps make the most of every chance they have to engage with their prospects – an approach that starts during onboarding and should remain a constant priority," said Brainshark CEO Greg Flynn. "Our sales enablement technology empowers organizations to better onboard, train and coach their reps, and gain real-time insight into the behavior and content that help close deals. We're honored to be named a market leader by Aragon."
For more information about Brainshark, please visit www.brainshark.com.
About Brainshark, Inc.
Brainshark is the leading sales enablement company that helps businesses harness the power of content to drive sales productivity. With Brainshark, companies can: empower salespeople with dynamic content that can be created quickly, imported easily and accessed anywhere; prepare sales teams with on-demand training that accelerates onboarding and keeps existing reps up-to-speed and in-the-know; hone performance with sales coaching that ensures reps make the most of every buyer interaction; and arm reps with the right content and resources for any selling situation to better engage buyers and close more deals. In addition, Brainshark analytics enable organizations to track sales content effectiveness and make smarter decisions that drive results. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to improve sales productivity and increase the impact of their sales, marketing and training. Learn more at www.brainshark.com.
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.
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SOURCE Brainshark, Inc.