LAGUNA NIGUEL, Calif., May 1, 2013 /PRNewswire/ -- General Mills Chairman and CEO Ken Powell took the stage at Fortune Brainstorm Green in Laguna Nigel, Calif., Tuesday to talk about the role General Mills and other responsible food companies play in sustainably managing and growing the global food supply.
Ken spoke one-on-one with sustainability journalist and conference moderator Marc Gunther. Ken described General Mills' approach to responsibility as "Holistic Value Creation" – a model to create value for the business, its suppliers and the community.
"When we talk about holistic value creation, we're thinking about what we can do along the entire supply chain to benefit everybody who's involved, both for economic benefits and for sustainability benefits," Ken said.
Read the full story on the Taste of General Mills blog: http://blog.generalmills.com/2013/04/brainstorming-a-greener-future-with-fortune/.
SOURCE General Mills